Customer relationship management
Year of publication: |
2006 ; 2. ed.
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Authors: | Peelen, Ed |
Publisher: |
Amsterdam [u.a.] : Pearson Education Benelux |
Subject: | Kundenmanagement | Beziehungsmanagement | Customer relations | Management | Relationship marketing |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Customer relationship management
Peelen, Ed, (2005)
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Designing the customer centric organization : a guide to strategy, structure, and process
Galbraith, Jay R., (2005)
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The future of relationship marketing
Bejou, David, (2006)
- More ...
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Peelen, Ed, (2006)
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Gestion de la relation client : Total relationship management, Big data et Marketing mobile
Jallat, Frédéric, (2014)
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Jallat, Frédéric, (2009)
- More ...