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Marketing communications industry : entrepreneurial case studies
Jain, Gautam Raj; Ahluwalia, Raunica - 2008
Persistent link: https://www.econbiz.de/10004931764
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Tourism marketing for cities and towns : using branding and events to attract tourists
Kolb, Bonita M. - 2006
Persistent link: https://www.econbiz.de/10004281675
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Strategic marketing management : planning, implementation and control
Wilson, Richard M. S. - 2005 - 3. ed.
Persistent link: https://www.econbiz.de/10004132566
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Destination marketing organisations
Pike, Steven - 2004 - 1. ed.
Persistent link: https://www.econbiz.de/10004095797
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The encyclopaedic dictionary of marketing
Khan, Kaleem Mohammed; Khan, Mohammed Naved - 2006
Persistent link: https://www.econbiz.de/10004463050
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Competitive strategy for media firms : strategic and brand management in changing media markets
Chan-Olmsted, Sylvia M. - 2006
Persistent link: https://www.econbiz.de/10004474985
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A short cut to marketing your library
Helinsky, Zuzana - 2008
Persistent link: https://www.econbiz.de/10004479189
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Beyond consumer marketing : sectoral marketing and emerging trends
Panwar, J. S. - 2004
Persistent link: https://www.econbiz.de/10004491161
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The mind of the customer : how great companies like UPS, Lexus, and Nokia have reinvented the sales process to accelerate their customer's success
Hodge, Richard; Schachter, Lou - 2006
Persistent link: https://www.econbiz.de/10004491168
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Marketing knowledge management : managing knowledge in market oriented companies
Troilo, Gabriele - 2006
Persistent link: https://www.econbiz.de/10004503355