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~type_genre:"Bibliographie"
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Subject
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Marketing
170
Management
35
Marketingmanagement
14
Bibliographie
12
Kundenmanagement
11
United States
11
Advertising
10
Aufsatzsammlung
9
Brand name products
9
Consumer behavior
9
Einführung
9
Small business
9
Verbraucherverhalten
9
Psychological aspects
7
Ratgeber
7
Tourismus
7
USA
7
Unternehmen
6
Case studies
5
Communication in marketing
5
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5
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5
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5
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5
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5
Tourism
5
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4
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4
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Markenpolitik
4
Strategische Planung
4
Werbung
4
China
3
Consumers' preferences
3
Corporate culture
3
Design
3
Drugs
3
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Type of publication
All
Book / Working Paper
171
Type of publication (narrower categories)
All
Bibliographie
Article in journal
4,822
Aufsatz in Zeitschrift
4,822
Aufsatz im Buch
1,707
Book section
1,707
Hochschulschrift
1,450
Graue Literatur
1,400
Non-commercial literature
1,400
Collection of articles of several authors
1,343
Sammelwerk
1,343
Thesis
1,156
research-article
1,150
Lehrbuch
1,054
Textbook
880
Aufsatzsammlung
866
Konferenzschrift
672
Working Paper
636
Dissertation u.a. Prüfungsschriften
536
Arbeitspapier
523
Bibliografie enthalten
493
Bibliography included
493
Case study
345
Fallstudie
345
Conference proceedings
325
review-article
300
Ratgeber
253
Guidebook
235
Congress Report
185
conceptual-paper
177
review
177
Handbook
174
Handbuch
174
Wörterbuch
136
Glossar enthalten
135
Glossary included
135
case-report
133
Festschrift
131
Amtsdruckschrift
130
Government document
130
Article
115
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Language
All
English
160
German
6
Undetermined
5
Author
All
Kurtz, David L.
4
Armstrong, Gary
3
Blythe, Jim
3
Boone, Louis E.
3
Fahy, John
3
George, Richard
3
Jobber, David
3
Kotler, Philip
3
Mullins, John W.
3
Peter, Jerome Paul
3
Walker, Orville C.
3
Bothma, Cornelius H.
2
Chaffey, Dave
2
Dibb, Sally
2
Donnelly, James Howard
2
Farris, Paul W.
2
Fill, Chris
2
Hartley, Steven W.
2
Jantsch, John
2
Kerin, Roger A.
2
Kitchen, Philip J.
2
Levinson, Jay Conrad
2
Port, Michael
2
Rudelius, William
2
Röhner, Elisabeth
2
Simkin, Lyndon
2
Stevens, Robert E.
2
Tungate, Mark
2
Abrahams, David
1
Adler, Roy D.
1
Ahluwalia, Raunica
1
Allen, Wendy
1
Allenby, Greg M.
1
Alman, Susan Webreck
1
Ang, Swee Hoon
1
Angehrn, Otto
1
Antes, Ralf
1
Azevedo, Abaetê de
1
BIRD, MONROE M.
1
Baker, Ronald J.
1
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Institution
All
Advertising Research Foundation
1
Published in...
All
Bibliography series / American Marketing Association
5
IRB-Literaturauslese
2
Arbeitsbericht / Fachhochschule des Bundes für Öffentliche Verwaltung, Fachbereich Post- und Fernmeldewesen
1
Arbeitspapiere des Instituts für Ökologie und Unternehmensführung e.V.
1
Journal of travel and tourism marketing
1
Kölner absatzwirtschaftliche Dokumentation : Schriftenreihe des Seminars für Allgemeine Betriebswirtschaftslehre, Absatz- und Werbewirtschaftslehre der Universität zu Köln
1
Routledge interpretive marketing research
1
Unternehmung und Gesellschaft
1
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Source
All
USB Cologne (EcoSocSci)
171
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1
Eco-standards, product labelling and green consumerism
Boström, Magnus
;
Klintman, Mikael
-
2008
Persistent link: https://www.econbiz.de/10004924328
Saved in:
2
Strategic
marketing
management : planning, implementation and control
Wilson, Richard M. S.
-
2005
-
3. ed.
Persistent link: https://www.econbiz.de/10004132566
Saved in:
3
Destination
marketing
organisations
Pike, Steven
-
2004
-
1. ed.
Persistent link: https://www.econbiz.de/10004095797
Saved in:
4
Bibliographie zum
Marketing
der Deutschen Bundespost : ein Beitrag zum
Marketing
der Deutschen Bundespost
Hesse, Jürgen
(
contributor
)
-
1989
-
2., neubearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10004065008
Saved in:
5
Marketing
metrics : 50+ metrics every executive should master
Farris, Paul W.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10004073357
Saved in:
6
Marketing
competences and strategic flexibility in China
Wang, Yonggui
;
Li-Hua, Richard
-
2007
Persistent link: https://www.econbiz.de/10004076481
Saved in:
7
Chinese medicine men : consumer culture in China and Southeast Asia
Cochran, Sherman
-
2006
Persistent link: https://www.econbiz.de/10004078699
Saved in:
8
Bibliographie Öko-
Marketing
Antes, Ralf
;
Tiebler, Petra
-
1990
-
Stand: Juni 1990
Persistent link: https://www.econbiz.de/10004147227
Saved in:
9
What's your story? : storytelling to move markets, audiences, people, and brands
Mathews, Ryan
;
Wacker, Watts
-
2007
Persistent link: https://www.econbiz.de/10004265046
Saved in:
10
Tourism
marketing
for cities and towns : using branding and events to attract tourists
Kolb, Bonita M.
-
2006
Persistent link: https://www.econbiz.de/10004281675
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