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Subject
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Marketing
170
Management
35
Marketingmanagement
14
Bibliographie
12
Kundenmanagement
11
United States
11
Advertising
10
Aufsatzsammlung
9
Brand name products
9
Consumer behavior
9
Einführung
9
Small business
9
Verbraucherverhalten
9
Psychological aspects
7
Ratgeber
7
Tourismus
7
USA
7
Unternehmen
6
Case studies
5
Communication in marketing
5
Internet
5
Selling
5
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5
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5
Success in business
5
Tourism
5
Consumers
4
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4
Economic aspects
4
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Libraries
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Markenpolitik
4
Mathematical models
4
Strategische Planung
4
Werbung
4
China
3
Consumers' preferences
3
Corporate culture
3
Design
3
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Type of publication
All
Book / Working Paper
172
Type of publication (narrower categories)
All
Bibliographie
Article in journal
24,448
Aufsatz in Zeitschrift
24,448
Working Paper
13,333
Graue Literatur
13,001
Non-commercial literature
13,001
Arbeitspapier
11,752
Aufsatz im Buch
2,841
Book section
2,841
Hochschulschrift
2,372
Thesis
1,784
Collection of articles of several authors
1,464
Sammelwerk
1,464
research-article
1,196
Lehrbuch
1,063
Aufsatzsammlung
982
Textbook
885
Konferenzschrift
742
Dissertation u.a. Prüfungsschriften
531
Bibliografie enthalten
518
Bibliography included
518
Case study
365
Fallstudie
365
Conference proceedings
331
review-article
301
Congress Report
265
Collection of articles written by one author
264
Sammlung
264
Ratgeber
253
Guidebook
235
Article
215
Conference paper
203
Konferenzbeitrag
203
Handbook
179
Handbuch
179
conceptual-paper
179
review
178
Wörterbuch
136
case-report
136
Glossar enthalten
135
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Language
All
English
161
German
6
Undetermined
5
Author
All
Kurtz, David L.
4
Armstrong, Gary
3
Blythe, Jim
3
Boone, Louis E.
3
Fahy, John
3
George, Richard
3
Jobber, David
3
Kotler, Philip
3
Mullins, John W.
3
Peter, Jerome Paul
3
Walker, Orville C.
3
Bothma, Cornelius H.
2
Chaffey, Dave
2
Dibb, Sally
2
Donnelly, James Howard
2
Farris, Paul W.
2
Fill, Chris
2
Hartley, Steven W.
2
Jantsch, John
2
Kerin, Roger A.
2
Kitchen, Philip J.
2
Levinson, Jay Conrad
2
Port, Michael
2
Rudelius, William
2
Röhner, Elisabeth
2
Simkin, Lyndon
2
Stevens, Robert E.
2
Tungate, Mark
2
Abrahams, David
1
Adler, Roy D.
1
Ahluwalia, Raunica
1
Allen, Wendy
1
Allenby, Greg M.
1
Alman, Susan Webreck
1
Ang, Swee Hoon
1
Angehrn, Otto
1
Antes, Ralf
1
Azevedo, Abaetê de
1
BIRD, MONROE M.
1
Baker, Ronald J.
1
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Institution
All
Advertising Research Foundation
1
Published in...
All
Bibliography series / American Marketing Association
5
IRB-Literaturauslese
2
Arbeitsbericht / Fachhochschule des Bundes für Öffentliche Verwaltung, Fachbereich Post- und Fernmeldewesen
1
Arbeitspapiere des Instituts für Ökologie und Unternehmensführung e.V.
1
Journal of travel and tourism marketing
1
Kölner absatzwirtschaftliche Dokumentation : Schriftenreihe des Seminars für Allgemeine Betriebswirtschaftslehre, Absatz- und Werbewirtschaftslehre der Universität zu Köln
1
Routledge interpretive marketing research
1
The economics of non-market goods and resources
1
Unternehmung und Gesellschaft
1
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Source
All
USB Cologne (EcoSocSci)
172
Showing
1
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172
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1
Environmental and resource valuation with revealed preferences : a theoretical guide to empirical models
Bockstael, Nancy E.
;
McConnell, Kenneth E.
-
2007
Persistent link: https://www.econbiz.de/10004919498
Saved in:
2
Strategic
marketing
management : planning, implementation and control
Wilson, Richard M. S.
-
2005
-
3. ed.
Persistent link: https://www.econbiz.de/10004132566
Saved in:
3
Destination
marketing
organisations
Pike, Steven
-
2004
-
1. ed.
Persistent link: https://www.econbiz.de/10004095797
Saved in:
4
Bibliographie zum
Marketing
der Deutschen Bundespost : ein Beitrag zum
Marketing
der Deutschen Bundespost
Hesse, Jürgen
(
contributor
)
-
1989
-
2., neubearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10004065008
Saved in:
5
Marketing
metrics : 50+ metrics every executive should master
Farris, Paul W.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10004073357
Saved in:
6
Marketing
competences and strategic flexibility in China
Wang, Yonggui
;
Li-Hua, Richard
-
2007
Persistent link: https://www.econbiz.de/10004076481
Saved in:
7
Chinese medicine men : consumer culture in China and Southeast Asia
Cochran, Sherman
-
2006
Persistent link: https://www.econbiz.de/10004078699
Saved in:
8
Bibliographie Öko-
Marketing
Antes, Ralf
;
Tiebler, Petra
-
1990
-
Stand: Juni 1990
Persistent link: https://www.econbiz.de/10004147227
Saved in:
9
What's your story? : storytelling to move markets, audiences, people, and brands
Mathews, Ryan
;
Wacker, Watts
-
2007
Persistent link: https://www.econbiz.de/10004265046
Saved in:
10
Tourism
marketing
for cities and towns : using branding and events to attract tourists
Kolb, Bonita M.
-
2006
Persistent link: https://www.econbiz.de/10004281675
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