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Subject
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Marketing
170
Management
36
Bibliographie
21
Landwirtschaft
18
Agriculture
14
Marketingmanagement
14
Kundenmanagement
11
United States
11
Advertising
10
Aufsatzsammlung
10
Economic aspects
10
Brand name products
9
Consumer behavior
9
Einführung
9
Small business
9
Verbraucherverhalten
9
History
8
Psychological aspects
7
Ratgeber
7
Social aspects
7
Tourismus
7
USA
7
Unternehmen
6
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5
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5
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5
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5
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5
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5
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5
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5
Consumers
4
Customer relations
4
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4
Geschichte
4
Kleinstbetrieb
4
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4
Libraries
4
Markenpolitik
4
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Type of publication
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Book / Working Paper
198
Journal
2
Type of publication (narrower categories)
All
Bibliographie
Article in journal
15,234
Aufsatz in Zeitschrift
15,234
Graue Literatur
8,431
Non-commercial literature
8,431
Aufsatz im Buch
4,596
Book section
4,596
Working Paper
3,883
Collection of articles of several authors
3,688
Sammelwerk
3,688
Arbeitspapier
3,335
Hochschulschrift
2,747
Konferenzschrift
2,176
Thesis
1,948
Aufsatzsammlung
1,619
research-article
1,430
Amtsdruckschrift
1,394
Government document
1,394
Conference proceedings
1,309
Lehrbuch
1,129
Textbook
944
Bibliografie enthalten
912
Bibliography included
912
Statistik
683
Dissertation u.a. Prüfungsschriften
661
Case study
426
Fallstudie
426
Statistics
388
No longer published / No longer aquired
366
review-article
318
Ratgeber
261
Conference paper
253
Konferenzbeitrag
253
Guidebook
239
Monografische Reihe
222
Congress Report
221
Mehrbändiges Werk
210
Multi-volume publication
210
Bibliografie
208
Handbook
199
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Language
All
English
181
Undetermined
10
German
9
Author
All
Kurtz, David L.
4
Armstrong, Gary
3
Blythe, Jim
3
Boone, Louis E.
3
Fahy, John
3
George, Richard
3
Jobber, David
3
Kotler, Philip
3
Mullins, John W.
3
Peter, Jerome Paul
3
Walker, Orville C.
3
Bothma, Cornelius H.
2
Chaffey, Dave
2
Dibb, Sally
2
Donnelly, James Howard
2
Farris, Paul W.
2
Fill, Chris
2
Hartley, Steven W.
2
Jantsch, John
2
Kerin, Roger A.
2
Kitchen, Philip J.
2
Levinson, Jay Conrad
2
Port, Michael
2
Rudelius, William
2
Röhner, Elisabeth
2
Simkin, Lyndon
2
Stevens, Robert E.
2
Tungate, Mark
2
Abrahams, David
1
Adler, Roy D.
1
Ahluwalia, Raunica
1
Allen, Wendy
1
Allenby, Greg M.
1
Alman, Susan Webreck
1
Ang, Swee Hoon
1
Angehrn, Otto
1
Antes, Ralf
1
Azevedo, Abaetê de
1
BIRD, MONROE M.
1
Baker, Ronald J.
1
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Institution
All
Advertising Research Foundation
1
Landwirtschaftliche Zentralbibliothek <Berlin, Ost>
1
Published in...
All
Bibliography series / American Marketing Association
5
IRB-Literaturauslese
3
Bibliographies and indexes in economics and economic history
2
Arbeitsbericht / Fachhochschule des Bundes für Öffentliche Verwaltung, Fachbereich Post- und Fernmeldewesen
1
Arbeitspapiere des Instituts für Ökologie und Unternehmensführung e.V.
1
Garland reference library of the humanities
1
Journal of travel and tourism marketing
1
Kölner absatzwirtschaftliche Dokumentation : Schriftenreihe des Seminars für Allgemeine Betriebswirtschaftslehre, Absatz- und Werbewirtschaftslehre der Universität zu Köln
1
Origins of human behavior and culture
1
Routledge interpretive marketing research
1
Studies in French civilization
1
Studies in regional and local history
1
Unternehmung und Gesellschaft
1
Wissenschaftliche Arbeitshilfen zur Geschichte des Mittelalters und der Neuzeit
1
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Source
All
USB Cologne (EcoSocSci)
200
Showing
1
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200
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date (oldest first)
1
Strategic
marketing
management : planning, implementation and control
Wilson, Richard M. S.
-
2005
-
3. ed.
Persistent link: https://www.econbiz.de/10004132566
Saved in:
2
Destination
marketing
organisations
Pike, Steven
-
2004
-
1. ed.
Persistent link: https://www.econbiz.de/10004095797
Saved in:
3
Bibliographie zum
Marketing
der Deutschen Bundespost : ein Beitrag zum
Marketing
der Deutschen Bundespost
Hesse, Jürgen
(
contributor
)
-
1989
-
2., neubearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10004065008
Saved in:
4
Marketing
metrics : 50+ metrics every executive should master
Farris, Paul W.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10004073357
Saved in:
5
Marketing
competences and strategic flexibility in China
Wang, Yonggui
;
Li-Hua, Richard
-
2007
Persistent link: https://www.econbiz.de/10004076481
Saved in:
6
Chinese medicine men : consumer culture in China and Southeast Asia
Cochran, Sherman
-
2006
Persistent link: https://www.econbiz.de/10004078699
Saved in:
7
Bibliographie Öko-
Marketing
Antes, Ralf
;
Tiebler, Petra
-
1990
-
Stand: Juni 1990
Persistent link: https://www.econbiz.de/10004147227
Saved in:
8
What's your story? : storytelling to move markets, audiences, people, and brands
Mathews, Ryan
;
Wacker, Watts
-
2007
Persistent link: https://www.econbiz.de/10004265046
Saved in:
9
Tourism
marketing
for cities and towns : using branding and events to attract tourists
Kolb, Bonita M.
-
2006
Persistent link: https://www.econbiz.de/10004281675
Saved in:
10
Guerrilla saving : secrets for keeping profits in your home-based business
Levinson, Jay Conrad
;
Tyler, Kathryn
-
2000
Persistent link: https://www.econbiz.de/10004404168
Saved in:
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