Narrow search
Showing 1 - 10 of 81
Cover Image
Global brand strategy : unlocking branding potential across countries, cultures & markets
Van Gelder, Sicco - 2005
Persistent link: https://www.econbiz.de/10004861473
Cover Image
How to establish a unique brand in the consulting profession : powerful techniques for the successful practitioner
Weiss, Alan - 2002
Persistent link: https://www.econbiz.de/10004711302
Cover Image
Lovemarks : the future beyond brands
Roberts, Kevin W. S. - 2005 - 2. ed., expanded ed.
Persistent link: https://www.econbiz.de/10004846652
Cover Image
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane - 2008 - 3. ed.
Persistent link: https://www.econbiz.de/10004887131
Cover Image
A well timed strategy : managing the business cycle for competitive advantage
Navarro, Peter - 2006 - 2. print.
Persistent link: https://www.econbiz.de/10004280604
Cover Image
Strategic marketing management : planning, implementation and control
Wilson, Richard M. S. - 2005 - 3. ed.
Persistent link: https://www.econbiz.de/10004132566
Cover Image
The strategy reader
Segal-Horn, Susan (contributor) - 2004 - 2. ed.
Persistent link: https://www.econbiz.de/10004095788
Cover Image
Global strategic management
Mellahi, Kamel; Frynas, Jedrzej Georg; Finlay, Paul N. - 2005
Persistent link: https://www.econbiz.de/10004095789
Cover Image
Business and society : a strategic approach to social responsibility
McAlister, Debbie Thorne; Ferrell, Odies C.; Ferrell, Linda - 2005 - 2. ed.
Persistent link: https://www.econbiz.de/10004417442