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Marketing
170
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35
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14
Bibliographie
12
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11
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10
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Design
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Book / Working Paper
171
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Bibliographie
Article in journal
5,400
Aufsatz in Zeitschrift
5,400
research-article
1,932
Aufsatz im Buch
1,676
Book section
1,676
Hochschulschrift
1,404
Collection of articles of several authors
1,284
Sammelwerk
1,284
Graue Literatur
1,280
Non-commercial literature
1,280
Thesis
1,134
Lehrbuch
1,049
Textbook
875
Aufsatzsammlung
833
Working Paper
667
Konferenzschrift
650
Dissertation u.a. Prüfungsschriften
519
Arbeitspapier
515
Bibliografie enthalten
473
Bibliography included
473
review-article
401
Case study
343
Fallstudie
343
Conference proceedings
316
case-report
266
Ratgeber
252
Guidebook
234
review
215
conceptual-paper
207
Congress Report
186
Handbook
171
Handbuch
171
viewpoint
152
Wörterbuch
136
Glossar enthalten
135
Glossary included
135
Festschrift
124
Article
115
Fallstudiensammlung
81
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English
160
German
6
Undetermined
5
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Kurtz, David L.
4
Armstrong, Gary
3
Blythe, Jim
3
Boone, Louis E.
3
Fahy, John
3
George, Richard
3
Jobber, David
3
Kotler, Philip
3
Mullins, John W.
3
Peter, Jerome Paul
3
Walker, Orville C.
3
Bothma, Cornelius H.
2
Chaffey, Dave
2
Dibb, Sally
2
Donnelly, James Howard
2
Farris, Paul W.
2
Fill, Chris
2
Hartley, Steven W.
2
Jantsch, John
2
Kerin, Roger A.
2
Kitchen, Philip J.
2
Levinson, Jay Conrad
2
Port, Michael
2
Rudelius, William
2
Röhner, Elisabeth
2
Simkin, Lyndon
2
Stevens, Robert E.
2
Tungate, Mark
2
Abrahams, David
1
Adler, Roy D.
1
Ahluwalia, Raunica
1
Allen, Wendy
1
Allenby, Greg M.
1
Alman, Susan Webreck
1
Ang, Swee Hoon
1
Angehrn, Otto
1
Antes, Ralf
1
Azevedo, Abaetê de
1
BIRD, MONROE M.
1
Baker, Ronald J.
1
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Advertising Research Foundation
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Bibliography series / American Marketing Association
5
IRB-Literaturauslese
2
Arbeitsbericht / Fachhochschule des Bundes für Öffentliche Verwaltung, Fachbereich Post- und Fernmeldewesen
1
Arbeitspapiere des Instituts für Ökologie und Unternehmensführung e.V.
1
Journal of travel and tourism marketing
1
Kölner absatzwirtschaftliche Dokumentation : Schriftenreihe des Seminars für Allgemeine Betriebswirtschaftslehre, Absatz- und Werbewirtschaftslehre der Universität zu Köln
1
Routledge interpretive marketing research
1
Unternehmung und Gesellschaft
1
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USB Cologne (EcoSocSci)
171
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1
Strategic
marketing
management : planning, implementation and control
Wilson, Richard M. S.
-
2005
-
3. ed.
Persistent link: https://www.econbiz.de/10004132566
Saved in:
2
Destination
marketing
organisations
Pike, Steven
-
2004
-
1. ed.
Persistent link: https://www.econbiz.de/10004095797
Saved in:
3
Bibliographie zum
Marketing
der Deutschen Bundespost : ein Beitrag zum
Marketing
der Deutschen Bundespost
Hesse, Jürgen
(
contributor
)
-
1989
-
2., neubearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10004065008
Saved in:
4
Marketing
metrics : 50+ metrics every executive should master
Farris, Paul W.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10004073357
Saved in:
5
Marketing
competences and strategic flexibility in China
Wang, Yonggui
;
Li-Hua, Richard
-
2007
Persistent link: https://www.econbiz.de/10004076481
Saved in:
6
Chinese medicine men : consumer culture in China and Southeast Asia
Cochran, Sherman
-
2006
Persistent link: https://www.econbiz.de/10004078699
Saved in:
7
Bibliographie Öko-
Marketing
Antes, Ralf
;
Tiebler, Petra
-
1990
-
Stand: Juni 1990
Persistent link: https://www.econbiz.de/10004147227
Saved in:
8
What's your story? : storytelling to move markets, audiences, people, and brands
Mathews, Ryan
;
Wacker, Watts
-
2007
Persistent link: https://www.econbiz.de/10004265046
Saved in:
9
Tourism
marketing
for cities and towns : using branding and events to attract tourists
Kolb, Bonita M.
-
2006
Persistent link: https://www.econbiz.de/10004281675
Saved in:
10
Guerrilla saving : secrets for keeping profits in your home-based business
Levinson, Jay Conrad
;
Tyler, Kathryn
-
2000
Persistent link: https://www.econbiz.de/10004404168
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