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Internal marketing in small manufacturing firms : extending the concept to encompass organisational learning
Chaston, Ian
- In:
Internal marketing : directions for management
,
(pp. 93-108)
.
2000
Persistent link: https://www.econbiz.de/10001581421
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The influence of alternative marketing styles on internal competencies in small manufacturing firms: the results of a UK investigation
Chaston, Ian
;
Brickau, Ralf
- In:
Marketing in kleinen und mittleren Unternehmen
,
(pp. 305-323)
.
2000
Persistent link: https://www.econbiz.de/10001510132
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