The influence of alternative marketing styles on internal competencies in small manufacturing firms: the results of a UK investigation
Year of publication: |
2000
|
---|---|
Authors: | Chaston, Ian ; Brickau, Ralf |
Published in: |
Marketing in kleinen und mittleren Unternehmen. - München : Vahlen, ISBN 3-8006-2596-2. - 2000, p. 305-323
|
Subject: | KMU | SME | Marketingmanagement | Marketing management | Unternehmenskultur | Corporate culture | Beziehungsmarketing | Relationship marketing | Kompetenz | Competence | Großbritannien | United Kingdom |
Extent: | Graph. Darst |
---|---|
Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
Language: | English |
Notes: | Zsfassung in dt. Sprache In: Marketing in kleinen und mittleren Unternehmen |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Corporate identity, customer orientation and performance of SMEs : exploring the linkages
Maurya, Upendra Kumar, (2015)
-
Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise, (2015)
-
Von der Kundenorientierung zu "potentialorientiertem Marketing"
Eickhoff, Matthias, (1998)
- More ...
-
100 Marketing- & Vertriebskennzahlen
Brickau, Ralf, (2007)
-
Event-Marketing - Das kontrollierte Event
Brickau, Ralf, (1999)
-
Strategisches Marketing im Mittelstand
Brickau, Ralf A., (2007)
- More ...