Narrow search
Showing 1 - 4 of 4
Cover Image
Sales promotion
Gedenk, Karen; Neslin, Scott A.; Ailawadi, Kusum L. - In: Retailing in the 21st century : current and future trends, (pp. 393-407). 2010
Persistent link: https://www.econbiz.de/10003938774
Cover Image
Causation and components in market share-performance models : the role of identities
Ailawadi, Kusum L.; Farris, Paul W. - In: The profit impact of marketing strategy project : …, (pp. 188-217). 2009
Persistent link: https://www.econbiz.de/10003927385
Cover Image
Sales promotions
Ailawadi, Kusum L.; Gupta, Sunil - In: The history of marketing science, (pp. 463-497). 2014
Persistent link: https://www.econbiz.de/10010415796
Cover Image
Sales promotion
Gedenk, Karen; Neslin, Scott A.; Ailawadi, Kusum L. - In: Retailing in the 21st century : current and future trends, (pp. 345-359). 2006
Persistent link: https://www.econbiz.de/10003146748