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Fundamentals of marketing research ; Vol. 4
1
Go-to-market strategies for women entrepreneurs : creating and exploring success
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Quantitative marketing techniques and analyses
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The handbook of marketing research : uses, misuses, and future advances
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The role of affect in consumer behavior : emerging theories and applications
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A meta-analysis of effect sizes in consumer behavior experiments
Peterson, Robert A.
;
Albaum, Gerald S.
;
Beltramini, …
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2007
Persistent link: https://www.econbiz.de/10003540639
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2
A meta-analysis of Cronbach's coefficient alpha
Peterson, Robert A.
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2009
Persistent link: https://www.econbiz.de/10003794418
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3
Basic data analysis
Smith, Scott M.
;
Albaum, Gerald S.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 195-229)
.
2006
Persistent link: https://www.econbiz.de/10003420118
Saved in:
4
Reflections on the role of affect in consumer behavior
Peterson, Robert A.
- In:
The role of affect in consumer behavior : emerging …
,
(pp. 141-159)
.
1986
Persistent link: https://www.econbiz.de/10001262644
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5
Self-perceived performance of female-owned firms and male-owned firms : insights from black and Mexican-American entrepreneurs
Peterson, Robert A.
;
Altounian, David
- In:
Go-to-market strategies for women entrepreneurs : …
,
(pp. 95-105)
.
2019
Persistent link: https://www.econbiz.de/10012220959
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