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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
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Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
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Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
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Customer Relationship Management : the ultimate guide to efficient use of CRM
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Electronic Services
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Handbook of strategic e-business management
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Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
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Customer-centric marketing strategies : tools for building organizational performance
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E-commerce and electronic markets in agribusiness and supply chains : proceedings of the 75th Seminar of the European Association of Agricultural Economists (EAAE) February, 14 - 16, 2001, Bonn, Germany
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Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
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Kundenbeziehungen im Dienstleistungsbereich
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Kundenorientierung im Touristikmanagement
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Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
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Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
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Electronic business : theoretische Aspekte und Anwendungen in der betrieblichen Praxis ; Festschrift für Jörg Biethahn ; mit 13 Tabellen
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Handbook of research on customer engagement
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Kundenorientierte Unternehmensführung : Kundenorientierung - Kundenzufriedenheit - Kundenbindung
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Leitfaden Online-Marketing ; [Bd. 1]
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Handbook of research on customer equity in marketing
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Modelle im E-Business
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Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
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Transforming e-business practices and applications : emerging technologies and concepts
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Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
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How to succeed in the digital age : strategies from 17 top managers
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Kundenabwanderung : Früherkennung, Prävention, Kundenrückgewinnung ; mit erfolgreichen Praxisbeispielen aus verschiedenen Branchen
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Selected readings on information technology and business systems management
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www.musikverkaufen.de : die digitale Musikwirtschaft
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Customer engagement : contemporary issues and challenges
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
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Business to business electronic commerce : challenges and solutions
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Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
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E-business in construction
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Entrepreneurship and innovations in e-business : an integrative perspective
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Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
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The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
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Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
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3
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
4
Marketing strategy of electronic transaction services at an Indonesian retail company
Haikal
;
M. S. Mahrinasari
;
Hendrawaty, Ernie
- In:
The future opportunities and challenges of business in …
,
(pp. 20-23)
.
2020
Persistent link: https://www.econbiz.de/10012310675
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5
Online shopping preferences in mass customization : a comparison between 2008 and 2021
Coletti, Paolo
;
Aichner, Thomas
;
Shaltoni, Abdel Monim
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 151-177)
.
2023
Persistent link: https://www.econbiz.de/10014321999
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6
Assessing the impact of Artificial Intelligence in e-commerce portal : a comparative study of Amazon and Flipkart
Gupta, Sachin
;
Singhvi, Shreya
;
Granata, Giuseppe
- In:
Industry 4.0 and the Digital Transformation of …
,
(pp. 173-187)
.
2023
Persistent link: https://www.econbiz.de/10014245247
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7
The king is naked : discovering that frequent customers may not be your best friend
Joia, Luiz Antonio
;
Sanz, Paulo Sérgio da Silva
- In:
Web technologies for commerce and services online
,
(pp. 135-148)
.
2008
Persistent link: https://www.econbiz.de/10003634201
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8
The effect of information satisfaction and relational benefit on consumer's online shopping site commitment
Park, Chung-Hoon
;
Kim, Young-gul
- In:
Web technologies for commerce and services online
,
(pp. 149-169)
.
2008
Persistent link: https://www.econbiz.de/10003634210
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9
Best practice in leveraging e-business technologies to achieve business agility
Sabri, Ehap H.
- In:
Selected readings on information technology and …
,
(pp. 164-185)
.
2009
Persistent link: https://www.econbiz.de/10003759515
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10
Fuzzy logic in e-commerce : some problems and suggested solutions
Mohanty, B. K.
- In:
Enterprise information systems and technology
,
(pp. 61-68)
.
2008
Persistent link: https://www.econbiz.de/10003764755
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