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Brand management
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Ehrenberg, Andrew S. C.
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Brand management ; Vol. 2
5
Measuring and managing brands
2
Die Forschung in Zukunft - die Zukunft in Forschung : [die Beiträge wurden auf dem XXX. Kongress der Deutschen Marktforschung vom 21. - 23. Mai 1995 in Berlin als Vorträge gehalten]
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Store choice, store location and market analysis
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ECONIS (ZBW)
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Lawlike relationships in marketing
Ehrenberg, Andrew S. C.
- In:
Die Forschung in Zukunft - die Zukunft in Forschung : …
,
(pp. 101-111)
.
1995
Persistent link: https://www.econbiz.de/10001317798
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Differentiation or salience
Ehrenberg, Andrew S. C.
;
Barnard, Neil
;
Scriven, John
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2009
Persistent link: https://www.econbiz.de/10003784860
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3
Brand advertising as creative publicity
Ehrenberg, Andrew S. C.
;
Barnard, Neil
;
Kennedy, Rachel
; …
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2009
Persistent link: https://www.econbiz.de/10003784904
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If you're so strong, why aren't you bigger? : making the case against brand equity
Ehrenberg, Andrew S. C.
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2010
Persistent link: https://www.econbiz.de/10003924346
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5
Understanding brand performance measures : using Dirichlet benachmarks
Ehrenberg, Andrew S. C.
;
Uncles, Mark D.
;
Goodhardt, …
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2010
Persistent link: https://www.econbiz.de/10003924350
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The variability of attitudinal repeat-rates
Dall'Olmo Riley, F.
;
Ehrenberg, Andrew S. C.
; …
-
2010
Persistent link: https://www.econbiz.de/10003924358
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7
Brand image and brand usage
Bird, M.
;
Channon, C.
;
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924368
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8
Evidence concerning the importance of perceived brand differentiation
Romaniuk, Jenni
;
Sharp, Byron
;
Ehrenberg, Andrew S. C.
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2010
Persistent link: https://www.econbiz.de/10003924370
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Patterns of store choice
Kau, Ah Keng
;
Ehrenberg, Andrew S. C.
- In:
Store choice, store location and market analysis
,
(pp. 225-250)
.
2015
Persistent link: https://www.econbiz.de/10011492724
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