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The role of research in marketing management
Roberts, Harry V. - 2009
Persistent link: https://www.econbiz.de/10003794189
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Consumers, markets and marketplaces
Powell, Helen - In: Promotional culture and convergence : markets, methods, …, (pp. 23-50). 2013
Persistent link: https://www.econbiz.de/10009736344
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Contemporary marketing research
Bamber, David James; Bamber, Christopher John - In: Contemporary issues in marketing : principles and practice, (pp. 74-95). 2019
Persistent link: https://www.econbiz.de/10012134033
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Marketing management and the integration of relevant research
Mulligan, Peter M. - In: Emerging business theories for educators and practitioners, (pp. 198-201). 2007
Persistent link: https://www.econbiz.de/10003947197
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How to manage connected marketing
Oetting, Martin - In: Connected marketing : the viral, buzz and word of mouth …, (pp. 232-266). 2007
Persistent link: https://www.econbiz.de/10003845138
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Fashion marketing research
Gray, Patricia - In: Fashion marketing, (pp. 97-128). 2009
Persistent link: https://www.econbiz.de/10003766585
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Grundlagen von Prognosen
Wöller, Rolf - 2008
Persistent link: https://www.econbiz.de/10003767406
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Prognoseverfahren
Wöller, Rolf - 2008
Persistent link: https://www.econbiz.de/10003767410
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Trend- und Zukunftsforschung
Pradel, Marcus; Aretz, Wera - 2008
Persistent link: https://www.econbiz.de/10003767413
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Marktforschung im Handwerk
Stark, Susanne - 2008
Persistent link: https://www.econbiz.de/10003767532