Contemporary marketing research
David James Bamber and Christopher John Bamber
| Year of publication: |
2019
|
|---|---|
| Authors: | Bamber, David James ; Bamber, Christopher John |
| Published in: |
Contemporary issues in marketing : principles and practice. - Los Angeles : SAGE, ISBN 978-1-5264-7886-3. - 2019, p. 74-95
|
| Subject: | Marketing | Marktforschung | Market research | USA | United States | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012134033