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Consumer-brand relationships : theory and practice
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Handbook of brand relationships
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Brands and branding
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Consumer culture theory
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
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Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
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Measuring and managing brands
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Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
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Social psychology of consumer behavior
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The Routledge companion to digital consumption
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Brand management ; Vol. 2
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Brand management ; Vol. 3
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Memorable customer experiences : a research anthology
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Global consumer behavior
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Handbook of developments in consumer behaviour
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Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
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Marketing in the new global order : challenges and opportunities
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Perspectives on consumer behaviour : theoretical aspects and practical applications
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System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
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The Oxford handbook of luxury business
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Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
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A master class in brand planning : the timeless works of Stephen King
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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The role of retail services in food market equilibrium
Chidmi, Benaissa
;
Lopez, Rigoberto A.
- In:
Innovation and system dynamics in food networks 2007 : …
,
(pp. 497-506)
.
2007
Persistent link: https://www.econbiz.de/10003713463
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Factors affecting customer value on buying decisions : a multi-experiment analysis
Rajagopal
- In:
Dexterity in global business : a cross-dimensional analysis
,
(pp. 81-115)
.
2014
Persistent link: https://www.econbiz.de/10010359876
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Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak
;
Hodeck, Alexander
;
Nagel, Niels
; …
- In:
Zukunft des Marketings
,
(pp. 37-55)
.
2023
the advertisement, towards the
brand
and on their purchase intention. Results of an empirical study indicate that ads with …
Persistent link: https://www.econbiz.de/10014516159
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Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang
- In:
The globalisation of Chinese business : implications …
,
(pp. 227-239)
.
2014
Persistent link: https://www.econbiz.de/10012016697
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Customer and
brand
loyalty research : two separate fields?
Krause, Jens
;
Zütphen, Tim
- In:
From customer retention to a holistic stakeholder …
,
(pp. 147-161)
.
2008
Persistent link: https://www.econbiz.de/10003641836
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Konsumkultur und Markenindustrie : ein Beitrag zum Problem der Unternehmensverantwortung
Hellmann, Kai-Uwe
- In:
Zur Verantwortung von Unternehmen und Konsumenten
,
(pp. 77-94)
.
2008
Persistent link: https://www.econbiz.de/10003739420
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Analgesic effects of branding in treatment of headaches
Branthwaite, A.
;
Cooper, P.
-
2009
Persistent link: https://www.econbiz.de/10003784500
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The nature of trust in brands : a psychosocial model
Elliott, Richard
;
Yannopoulou, Natalia
-
2009
Persistent link: https://www.econbiz.de/10003784503
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Symbols for sale
Levy, Sidney J.
-
2009
Persistent link: https://www.econbiz.de/10003784506
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Brands as symbolic resources for the construction of identity
Elliott, Richard
;
Wattanasuwan, Kritsadarat
-
2009
Persistent link: https://www.econbiz.de/10003784514
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