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It is all about money and the bottom line : creating and measuring sales effectiveness
Fields, Ingrid J.; d'Amico, Micael F.; Orr, Linda M. - 2007
Persistent link: https://www.econbiz.de/10003537443
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Learning from your customers : building market feedback into strategy and innovation
DiLauro, Jason; Orr, Linda M. - 2007
Persistent link: https://www.econbiz.de/10003537447
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Understanding diverse purchasers in business-to-business marketing and industrial selling
d'Amico, Michael F. - 2007
Persistent link: https://www.econbiz.de/10003537462
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What does "relationship marketing" really mean?
Orr, Linda M. - 2007
Persistent link: https://www.econbiz.de/10003537418
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The ethics of managing customer information : can customer relationship management backfire?
Orr, Linda M.; Bush, Victoria D. - 2007
Persistent link: https://www.econbiz.de/10003537473