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Advertising theory
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Werbung im internationalen Vergleich : Zustand und Entwicklung
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Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
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The Oxford handbook of ethics and economics
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The Sage handbook of advertising
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The international migration of health workers : ethics, rights and justice
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Advertising in developing and emerging countries : the economic, political and social context
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Business ethics and human values
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Advertising worldwide : advertising conditions in selected countries
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Challenges in an age of dis-engagement
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Designing and communicating experience
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Handbook of research on effective advertising strategies in the social media age
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Ethik von Banken und Finanzen
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Human resource management : ethics and employment
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The Oxford handbook of professional economic ethics
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Wert und Werte der Marketing-Kommunikation
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Applying care ethics to business
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Betriebswirtschaftslehre und Unternehmensethik
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Ethics in groups
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Handbook of ethics of Islamic economics and finance
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The advertising handbook
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Business ethics : a critical approach integrating ethics across the business world
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Leadership through the classics : learning management and leadership from ancient East and West philosophy
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Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
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Challenges of moral leadership
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Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
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Ethical issues and social dilemmas in knowledge management : organizational innovation
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European business ethics cases in context : the morality of corporate decision making
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Power and principle in the market place : on ethics and economics
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Selling modernity : advertising in twentieth-century Germany
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Werbung für alle Sinne : multimodale Kommunikationsstrategien
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Business ethics and strategy ; Vol. 2
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Corporate social responsibility
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Cutting edge international research
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Ethical leadership : global challenges and perspectives
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Handbook of research on business ethics and corporate responsibilities
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Handbook of research on international advertising
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ECONIS (ZBW)
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1
Ethical challenges in advertising
Mohan, Krishna
- In:
Corporate ethics, governance, and social responsibility …
,
(pp. 47-50)
.
2009
Persistent link: https://www.econbiz.de/10003881092
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2
The place of ethical theory in business ethics
Audi, Robert
- In:
The Oxford handbook of business ethics
,
(pp. 46-69)
.
2010
Persistent link: https://www.econbiz.de/10003976474
Saved in:
3
Gegen die Direktvermarktung verschreibungspflichtiger Psychopharmaka
Pawelzik, Markus R.
- In:
Bittere Arznei : Wirtschaftsethik und Ökonomik der …
,
(pp. 151-169)
.
2008
Persistent link: https://www.econbiz.de/10003624146
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4
Advertising ethics : a multi-level theory approach
Drumwright, Minette E.
- In:
The Sage handbook of advertising
,
(pp. 398-415)
.
2007
Persistent link: https://www.econbiz.de/10003570570
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5
The principles of the advertising self-regulation in Europe
Brioschi, Edoardo
- In:
Working across cultures : ethical perspectives for …
,
(pp. 321-339)
.
2011
Persistent link: https://www.econbiz.de/10009010228
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6
Ethics and advertising theory
Drumwright, Minette E.
- In:
Advertising theory
,
(pp. 463-479)
.
2012
Persistent link: https://www.econbiz.de/10009524024
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7
Advertising ethics in the social media age
Gülsoy, Tanses Yasemin
- In:
Handbook of research on effective advertising …
,
(pp. 321-338)
.
2015
Persistent link: https://www.econbiz.de/10011283741
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8
Impact of nudity in advertisements : comparison of the first results from Spain, France and the Czech Republic
Dianoux, Christian
;
Linhart, Zdenek
- In:
Proceedings of the 15th Annual Conference on Marketing …
,
(pp. 41-49)
.
2007
Persistent link: https://www.econbiz.de/10003628077
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9
Ethical aspects of advertising
George, Koshy
-
2005
Persistent link: https://www.econbiz.de/10003104718
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10
#loweshatesmuslims : consumer ethical decision making related to corporate advertising choices
Gerlich, R. Nicholas
;
Drumheller, Kristina
;
Kinsky, Emily
; …
- In:
Marketing in the socially-networked world : challenges …
,
(pp. 121-128)
.
2013
Persistent link: https://www.econbiz.de/10010191272
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