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Internet-Marketing : Perspektiven und Erfahrungen aus Deutschland und den USA
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Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
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M-commerce : global experiences and perspectives
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Changing the course of marketing : alternative paradigms for widening marketing theory
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Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
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Macromarketing - a global focus ; Vol. 4
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ECONIS (ZBW)
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Mobile communications and mobile commerce : conceptual frames to grasp the global tectonic shifts
Dholakia, Nikhilesh
;
Rask, Morten
;
Dholakia, Ruby R.
- In:
M-commerce : global experiences and perspectives
,
(pp. 1-14)
.
2006
Persistent link: https://www.econbiz.de/10003563643
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2
It's an m-world after all : lessons from global patterns of mobile commerce
Dholakia, Nikhilesh
;
Rask, Morten
;
Dholakia, Ruby R.
- In:
M-commerce : global experiences and perspectives
,
(pp. 259-275)
.
2006
Persistent link: https://www.econbiz.de/10003563729
Saved in:
3
Social marketing and development
Dholakia, Ruby R.
;
Dholakia, Nikhilesh
-
2009
Persistent link: https://www.econbiz.de/10003876646
Saved in:
4
Mobility, sociability and creativity in a networked world
Dholakia, Nikhilesh
;
Dholakia, Ruby R.
- In:
Das Internet der Zukunft : bewährte Erfolgstreiber und …
,
(pp. 45-59)
.
2011
Persistent link: https://www.econbiz.de/10009241389
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5
CRM, KDD and relationship marketing : requisite trio for sustainable e-marketing
Dholakia, Nikhilesh
;
Bang, Jounghae
;
Dholakia, Ruby R.
-
2005
Persistent link: https://www.econbiz.de/10003297630
Saved in:
6
Choice and choicelessness in the paradigm of marketing
Dholakia, Nikhilesh
- In:
Changing the course of marketing : alternative …
,
(pp. 173-185)
.
1985
Persistent link: https://www.econbiz.de/10001307195
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7
Märkte und Marketing im Informationszeitalter
Dholakia, Nikhilesh
;
Dholakia, Ruby R.
- In:
Internet-Marketing : marktorientiertes E-Business in …
,
(pp. 23-41)
.
2001
Persistent link: https://www.econbiz.de/10001615363
Saved in:
8
Bedenken bezüglich des Internet : Ergebnisse einer empirischen Untersuchung
Dholakia, Ruby R.
;
Dholakia, Nikhilesh
- In:
Internet-Marketing : marktorientiertes E-Business in …
,
(pp. 423-432)
.
2001
Persistent link: https://www.econbiz.de/10001615411
Saved in:
9
Markets and marketing in the information age
Dholakia, Nikhilesh
;
Dholakia, Ruby R.
- In:
Internet-Marketing : Perspektiven und Erfahrungen aus …
,
(pp. 21-37)
.
1999
Persistent link: https://www.econbiz.de/10001441641
Saved in:
10
Internet and electronic markets : an economic framework for understanding market-shaping infrastructures
Dholakia, Nikhilesh
;
Dholakia, Ruby R.
;
Park, Myong-ho
- In:
Internet-Marketing : Perspektiven und Erfahrungen aus …
,
(pp. 38-54)
.
1999
Persistent link: https://www.econbiz.de/10001441648
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