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Consumer and market responses...
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Konsumentenverhalten
4,852
Consumer behaviour
4,850
Theory
531
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530
Deutschland
529
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529
Beziehungsmarketing
398
Relationship marketing
398
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193
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193
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180
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179
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179
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175
Marketingmanagement
175
Marketing
149
Environmental consciousness
136
Umweltbewusstsein
136
Advertising effects
132
Werbewirkung
132
Luxury goods
123
Luxusgüter
123
Perception
123
Wahrnehmung
122
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7,355
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6,361
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5,853
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4,856
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2,666
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1,847
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1,105
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1,105
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687
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510
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510
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Gröppel-Klein, Andrea
17
Belk, Russell W.
16
Weinberg, Peter
13
Bauer, Hans H.
12
Diehl, Sandra
11
Spiller, Achim
11
Grunert, Klaus G.
10
Terlutter, Ralf
10
Bagozzi, Richard P.
9
Bruhn, Manfred
9
Enneking, Ulrich
9
Fournier, Susan
9
Hill, Ronald Paul
9
Schröder, Hendrik
9
Foxall, Gordon R.
8
Herrmann, Andreas
8
Kenning, Peter
8
Kirchgeorg, Manfred
8
Scherhorn, Gerhard
8
Schmitt, Bernd
8
Wiedmann, Klaus-Peter
8
Arnould, Eric J.
7
Diller, Hermann
7
Esch, Franz-Rudolf
7
Goldsmith, Ronald E.
7
Keller, Kevin Lane
7
Langner, Tobias
7
Ozanne, Julie L.
7
Rudolph, Thomas
7
Silberer, Günter
7
Ahlert, Dieter
6
Alvensleben, Reimar von
6
Bettman, James R.
6
Böcker, Andreas
6
Dobscha, Susan
6
Gierl, Heribert
6
Grabner-Kräuter, Sonja
6
Hennigs, Nadine
6
Hogg, Margaret K.
6
Homburg, Christian
6
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Handbook of consumer psychology
42
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
28
Transformative consumer research for personal and collective well-being
26
Product experience
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
The evolution of brands : from signals of quality to storehouses of trust
18
Handbook of brand relationships
17
Cross-cultural and critical perspectives on brands
16
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
Brand management ; Vol. 3
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Measuring and managing brands
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
13
The Oxford handbook of luxury business
13
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
13
Brand management ; Vol. 2
12
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
12
Emotional, sensory, and social dimensions of consumer buying behavior
12
Handbook of research on consumer behavior change and data analytics in the socio-digital era
12
Marktpsychologie
12
Modernity and the second-hand trade : European consumption cultures and practices, 1700 - 1900
12
Sensory marketing : research on the sensuality of products
12
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
11
Consumer Australia : historical perspectives
11
Cracking the code : leveraging consumer psychology to drive profitability
11
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
11
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ECONIS (ZBW)
4,856
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31
Geography, trade patterns and economic policy
Asilis, Carlos M.
- In:
The location of economic activity : new theories and …
,
(pp. 355-387)
.
1994
Persistent link: https://www.econbiz.de/10001287180
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32
Politische Begrenzung der Bedürfnisse : Überlegungen zu wirtschaftlichen Bedingungen öffentlicher Gerechtigkeit
Lienemann, Wolfgang
- In:
Wissenschaftliche und ethische Leitbilder für neue …
,
(pp. 119-131)
.
1994
Persistent link: https://www.econbiz.de/10001287596
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33
Probleme der Herausbildung eines umweltgerechten Verbraucherverhaltens
Hillmann, Karl-Heinz
- In:
Der Wandel der Wirtschaft : soziologische Perspektiven
,
(pp. 249-260)
.
1994
Persistent link: https://www.econbiz.de/10001287841
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34
Introducing deserved service and equity into service quality models
Liljander, Veronica
- In:
Dienstleistungsmarketing : Konzeptionen und Anwendungen
,
(pp. 143-169)
.
1995
Persistent link: https://www.econbiz.de/10001288145
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35
A comparison of episode performance and relationship performance for a discrete service
Strandvik, Tore
- In:
Dienstleistungsmarketing : Konzeptionen und Anwendungen
,
(pp. 111-139)
.
1995
Persistent link: https://www.econbiz.de/10001288146
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36
Die Bedeutung von Involvement und kognitiven Strukturen für das Marketing von Dienstleistungen am Beispiel von Finanzdienstleistungen
Watzlik, Sabine
- In:
Dienstleistungsmarketing : Konzeptionen und Anwendungen
,
(pp. 89-109)
.
1995
Persistent link: https://www.econbiz.de/10001288147
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37
Die Dynamik der Betriebsformen des Handels : ein Erklärungsversuch aus Konsumentensicht
Gröppel-Klein, Andrea
- In:
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum …
,
(pp. 379-397)
.
1994
Persistent link: https://www.econbiz.de/10001288161
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38
Self-regulatory processes and new product adoption behavior
Bagozzi, Richard P.
- In:
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum …
,
(pp. 369-378)
.
1994
Persistent link: https://www.econbiz.de/10001288162
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39
Expert systems for consumers
Russo, J. E.
;
Horowitz, Abraham D.
- In:
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum …
,
(pp. 339-348)
.
1994
Persistent link: https://www.econbiz.de/10001288164
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40
Scanning and focussing
Raaij, Willem Fred van
- In:
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum …
,
(pp. 261-277)
.
1994
Persistent link: https://www.econbiz.de/10001288167
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