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Pro-environment advertising messages : the role of regulatory focus
Bhatnagar, Namita
;
McKay-Nesbitt, Jane
- In:
Social and environmental issues in advertising
,
(pp. 4-22)
.
2017
Persistent link: https://www.econbiz.de/10011591373
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Objectives of customer centric approaches in relationship marketing
Aksoy, Lerzan
;
Keiningham, Timothy
;
Bejou, David
- In:
Profit maximization through customer relationship …
,
(pp. 1-8)
.
2008
Persistent link: https://www.econbiz.de/10003754187
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3
Customer relationship management in electronic markets
Iyer, Gopalkrishnan R.
;
Bejou, David
- In:
Customer relationship management in electronic markets
,
(pp. 1-13)
.
2003
Persistent link: https://www.econbiz.de/10002410822
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