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Win-Win-Win? : Interaktion von Konsumgüterindustrie, Handel und Konsumenten bei der Gestaltung von POS-Promotions

Gröppel-Klein, Andrea; Helfgen, Jennifer - In: Interaktive Wertschöpfung durch Dienstleistungen : …, (pp. 567-587). 2015

Persistent link: https://www.econbiz.de/10010532541

POS-Marketing-Verbesserung durch die Integration von Dienstleistern in die Hersteller-Handels-Zusammenarbeit am Beispiel von Display-Promotions

Horstmann, Felix; Lingenfelder, Michael - In: Interaktive Wertschöpfung durch Dienstleistungen : …, (pp. 541-566). 2015

Persistent link: https://www.econbiz.de/10010532543

Clearance pricing in retail chains

Smith, Stephen A. - In: Retail supply chain management : quantitative models …, (pp. 387-408). 2015

Persistent link: https://www.econbiz.de/10010529460

How does the attitude to sustainable food influence the perception of customers at the point of sale? : an eye-tracking study

Lamberz, Julia; Litfin, Thorsten; Teckert, Özlem; … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 476-483

Importance of sustainable consumption. Consumers associate sustainable products with ecological and regional production including a high credibility. In order to take advantage of this trend manufacturers of sustainable foods must communicate the sustainability of their products via packaging...

Persistent link: https://www.econbiz.de/10012221822

Social media engagement and return on engagement

Srivastava, Ritu - In: Contemporary issues in social media marketing, (pp. 117-131). 2018

Persistent link: https://www.econbiz.de/10011715077

Merchandising, Sponsoring, Werbung und Co

Kaestner, Rolf - In: Aktuelle Managementstrategien zur Erweiterung der …, (pp. 251-274). 2018

Persistent link: https://www.econbiz.de/10011774681

Do you like to be an aspirational referee to promote a product : act like a celebrity in emerging market

Shareef, Mahmud Akhter; Kumar, Vinod; Kumar, Uma; … - In: Emerging markets from a multidisciplinary perspective : …, (pp. 315-328). 2018

Persistent link: https://www.econbiz.de/10011825178

Pratiques et relations commerciales entre boutiquiers et consommateurs bisontins au XIXe siècle

Gillet, Marie - In: Consommateurs & consommation : XVIIe-XXIe siècle : …, (pp. 173-194). 2015

Persistent link: https://www.econbiz.de/10011495895

The marketing of your business is your business

Roberts, Graeme - In: Engineering innovative products : a practical experience, (pp. 107-130). 2014

Persistent link: https://www.econbiz.de/10010394558

Analyse und Ermittlung der Wichtigkeit der Customer Touchpoints eines Industriehandelsgeschäftes

Konrad, Roland - In: Marketingaspekte : Festschrift für Prof. Gerhard A. …, (pp. 121-126). 2015

Persistent link: https://www.econbiz.de/10011386337