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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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The profit impact of marketing strategy project : retrospect and prospects
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Order of market entry : empirical results from the PIMS data and future research topics
Robinson, William Thomas
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Parry, Mark
- In:
The profit impact of marketing strategy project : …
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(pp. 73-91)
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2009
Persistent link: https://www.econbiz.de/10003927244
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Private label consumers and national brand new products : an empirical investigation
Sinapuelas, Ian Clark
- In:
Advances in National Brand and Private Label Marketing …
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(pp. 27-35)
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2018
Persistent link: https://www.econbiz.de/10013276246
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Order fulfilment options and omni-channel retailer performance during the pandemic
Sinapuelas, Ian Clark
- In:
Advances in National Brand and Private Label Marketing …
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(pp. 159-165)
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2022
Persistent link: https://www.econbiz.de/10013281296
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