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Service competence and firm performance : towards a concept for strategic differentiation for small and medium-sized enterprises
Fueglistaller, Urs; Schrettle, Thomas - In: Innovation, competitiveness, growth and tradition in …, (pp. 1-8). 2008
Persistent link: https://www.econbiz.de/10003769952
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Market orientation in young high technology firms: Results of an in-depth case study
Petzold-Dumeynieux, Stéphanie - 2002
Persistent link: https://www.econbiz.de/10003307948
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Mit Emotionen Kunden begeistern und Märkte erobern
Kütscher, Bernd - In: Erfolgreich führen mit Herz und Verstand : Softskills …, (pp. 103-110). 2009
Persistent link: https://www.econbiz.de/10003883295
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Personalized relationship e-marketing and the small medium-sized enterprise
Brindley, Clare; Wright, Diane - In: Entrepreneurship and innovations in e-business : an …, (pp. 89-106). 2006
Persistent link: https://www.econbiz.de/10003433678
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Mass customization: balancing customer desires with operational reality
Ismail, Hossam (contributor) - In: Mass customization : challenges and solutions, (pp. 85-109). 2006
Persistent link: https://www.econbiz.de/10003375762
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Customer acquisition among small and informal business in urban India : comparing face-to-face and mediated channels
Donner, Jonathan - In: Living the information society in Asia, (pp. 186-208). 2009
Persistent link: https://www.econbiz.de/10003909083
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Behaving appropriately : managing expectations of hosts and guests in small hotels in the UK
Bennmore, Anne - In: Commercial homes in tourism : an international perspective, (pp. 113-126). 2009
Persistent link: https://www.econbiz.de/10003916509
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Use of a value-balance model to guide employee behavior to meet customer needs : an exploratory application
Buss, Christian; Faerber, Andreas - In: Erfolgreiches Management, (pp. 11-37). 2010
Persistent link: https://www.econbiz.de/10008669591
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Electronic customer relationship management and SME marketing practice : exploring potential synergies
McMahon, Fiona; O’Donnell, Aodheen - In: E-commerce adoption and small business in the global …, (pp. 220-236). 2010
Persistent link: https://www.econbiz.de/10003931043
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Connecting small and medium enterprises to the new consumer : the Web 2.0 as marketing tool
Constantinides, Efthymios - In: Global perspectives on small and medium enterprises and …, (pp. 1-21). 2010
Persistent link: https://www.econbiz.de/10003972114