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Postmodern marketing
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Introduction to international development : approaches, actors, and issues
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Die Bedeutung der Tradition für die Markenkommunikation : Konzepte und Instrumente zur ganzheitlichen Ausschöpfung des Erfolgspotenzials Markenhistorie
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Does marketing need reform? : fresh perspectives on the future
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Postmodern marketing : dead and buried or alive and kicking?
Brown, Stephen
- In:
The marketing book
,
(pp. 21-36)
.
2016
Persistent link: https://www.econbiz.de/10011471624
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2
Begin as you mean to go on : reflections on the rhetoric of research
Brown, Stephen
- In:
Contemporary consumer culture theory
,
(pp. 175-194)
.
2017
Persistent link: https://www.econbiz.de/10011665523
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3
Place brand biography : something special or same old story?
Brown, Stephen
- In:
Handbook on place branding and marketing
,
(pp. 178-200)
.
2017
Persistent link: https://www.econbiz.de/10011685170
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4
Dead brand walking : on the paradoxes and perversities of branding
Brown, Stephen
- In:
The Routledge companion to contemporary brand management
,
(pp. 92-106)
.
2016
Persistent link: https://www.econbiz.de/10011515370
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5
Finance and accounts
Brown, Stephen
- In:
The business guide : investment and trade in the UK
,
(pp. 50-55)
.
2016
Persistent link: https://www.econbiz.de/10011950049
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6
National development agencies and bilateral aid
Brown, Stephen
- In:
Introduction to international development : approaches, …
,
(pp. 135-151)
.
2009
Persistent link: https://www.econbiz.de/10003896533
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7
Please hold, your call is important to us : some thoughts on unspeakable customer experiences
Brown, Stephen
- In:
Memorable customer experiences : a research anthology
,
(pp. 253-266)
.
2009
Persistent link: https://www.econbiz.de/10003902768
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8
Metaphorical myopia: some thoughts on analogical thinking
Brown, Stephen
- In:
The SAGE handbook of marketing theory
,
(pp. 266-280)
.
2010
Persistent link: https://www.econbiz.de/10003923136
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9
National development agencies and bilateral aid
Brown, Stephen
- In:
Introduction to international development : approaches, …
,
(pp. 143-158)
.
2012
Persistent link: https://www.econbiz.de/10009540241
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10
The three Rs of relationship marketing: retroactive, retrospective, retrogressive
Brown, Stephen
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 393-413)
.
2000
Persistent link: https://www.econbiz.de/10001456739
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