Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
150 erfolgreiche Werbeideen fü...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Einzelhandel
1,186
Retail trade
1,179
Werbung
705
Advertising
700
Consumer behaviour
275
Konsumentenverhalten
275
Deutschland
256
Germany
253
Advertising effects
143
Werbewirkung
143
USA
142
United States
142
Theorie
126
Theory
126
Internet marketing
97
Online-Marketing
97
Marketingmanagement
90
Brand management
89
Markenführung
89
Marketing management
88
Online retailing
85
Online-Handel
85
Beziehungsmarketing
80
Relationship marketing
80
Distribution channel
75
Vertriebsweg
75
E-commerce
70
Electronic Commerce
70
Supply chain
69
Lieferkette
68
India
66
Indien
66
Marketing
64
Großbritannien
54
United Kingdom
54
Handelsmarketing
52
Retail marketing
52
Globalisierung
48
Globalization
48
Markenartikel
44
more ...
less ...
Online availability
All
Undetermined
300
Free
15
Type of publication
All
Article
1,893
Type of publication (narrower categories)
All
Book section
Article in journal
13,428
Aufsatz in Zeitschrift
13,428
Hochschulschrift
5,145
Thesis
3,293
Graue Literatur
3,225
Non-commercial literature
3,225
Dissertation u.a. Prüfungsschriften
2,147
Working Paper
1,951
Aufsatz im Buch
1,893
Collection of articles of several authors
1,885
Sammelwerk
1,885
Arbeitspapier
1,841
Lehrbuch
1,632
Aufsatzsammlung
1,628
Textbook
1,243
Bibliografie enthalten
1,008
Bibliography included
1,008
Konferenzschrift
825
Case study
652
Fallstudie
652
Ratgeber
457
Guidebook
388
Bibliographie
386
Handbook
361
Handbuch
361
Conference proceedings
279
Amtsdruckschrift
226
Government document
226
Statistik
207
Wörterbuch
176
Glossar enthalten
171
Glossary included
171
Conference paper
157
Konferenzbeitrag
157
Festschrift
141
Statistics
133
Collection of articles written by one author
128
Sammlung
128
Fallstudiensammlung
113
more ...
less ...
Language
All
English
1,312
German
558
French
20
Italian
3
Author
All
Okazaki, Shintaro
10
Bruhn, Manfred
7
Diehl, Sandra
7
Renko, Sanda
7
Schröder, Hendrik
7
Smith, Stephen A.
7
Swoboda, Bernhard
7
Ahlert, Dieter
6
Möhlenbruch, Dirk
6
Müller-Hagedorn, Lothar
6
Rudolph, Thomas
6
Agrawal, Narendra
5
Bekmeier-Feuerhahn, Sigrid
5
Cliquet, Gérard
5
Dawson, John
5
Dawson, John A.
5
Dianoux, Christian
5
Esch, Franz-Rudolf
5
Foscht, Thomas
5
Gierl, Heribert
5
Gröppel-Klein, Andrea
5
Larimo, Jorma
5
Lingenfelder, Michael
5
Mellmann, Ulrike
5
Mueller, Barbara
5
Pantano, Eleonora
5
Pelsmacker, Patrick de
5
Schramm-Klein, Hanna
5
Siegert, Gabriele
5
Silberer, Günter
5
Sparks, Leigh
5
Wolfram, Gerd
5
Zentes, Joachim
5
Berndt, Ralph
4
Fernie, John
4
Fischer, Wolfgang Chr.
4
Grewal, Dhruv
4
Huuhka, Ari
4
Larke, Roy
4
Linhart, Zdenek
4
more ...
less ...
Published in...
All
Retailing in the 21st century : current and future trends
35
Advertising theory
31
Shopping-Center-Handbuch : Development, Management, Marketing
28
The advertising and consumer culture reader
19
Explorations in critical studies of advertising
18
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
17
Retail supply chain management : quantitative models and empirical studies
17
Werbung im internationalen Vergleich : Zustand und Entwicklung
16
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
15
Einzelhandelsimmobilien : Stand - Entwicklung - Perspektiven ; Grundlagen für erfolgreiches Investment und Management
14
The Sage handbook of advertising
14
Advertising in developing and emerging countries : the economic, political and social context
13
Advertising worldwide : advertising conditions in selected countries
12
Consumerism and the co-operative movement in modern British history : taking stock
12
Challenges in an age of dis-engagement
11
Designing and communicating experience
11
The market makers : how retailers are reshaping the global economy
11
Wertschöpfung im Handel
11
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
10
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
10
Handbook of research on effective advertising strategies in the social media age
10
Handbook of research on retailer-consumer relationship development
10
Retail work
10
Retailing in emerging markets : a policy and strategy perspective
10
Theoretische Fundierung und praktische Relevanz der Handelsforschung
10
Wert und Werte der Marketing-Kommunikation
10
Brick & mortar shopping in the 21st century
9
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
9
The advertising handbook
9
Faszination Handel : 50 Jahre Saarbrücker Handelsforschung
8
Le commerce dans tous ses états : espaces marchands et enjeux de société
8
Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
8
Corporate Social Responsibility im Einzelhandel
7
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
7
Exploring omnichannel retailing : common expectations and diverse realities
7
Management and marketing for improved retail competitiveness and performance
7
Selling modernity : advertising in twentieth-century Germany
7
Transformations of retailing in Europe after 1945
7
Werbung für alle Sinne : multimodale Kommunikationsstrategien
7
Advanced technologies management for retailing : frameworks and cases
6
more ...
less ...
Source
All
ECONIS (ZBW)
1,893
Showing
1
-
10
of
1,893
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Werbedynamik im Handel : von der Reklame zur Kommunikation
Müller-Hagedorn, Lothar
- In:
Meilensteine im deutschen Handel : Erfolgsstrategien - …
,
(pp. 181-205)
.
1999
Persistent link: https://www.econbiz.de/10001304603
Saved in:
2
Dynamic marketing strategies in a two-member channel
Jørgensen, Steffen
- In:
Dynamic competitive analysis in marketing : proceedings …
,
(pp. 158-174)
.
1996
Persistent link: https://www.econbiz.de/10001319630
Saved in:
3
Mobile Marketing 2.0 : state of the art and research agenda
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing in a digital world
,
(pp. 97-119)
.
2019
Persistent link: https://www.econbiz.de/10012123421
Saved in:
4
Preis- oder Imagewerbung?: Optionen für den Handel
Greipl, Erich
;
Müller, Stefan
- In:
Zukunftsperspektiven für das Handelsmanagement : …
,
(pp. 445-462)
.
2000
Persistent link: https://www.econbiz.de/10001495841
Saved in:
5
Twenty years on - retailer advertising during and since the fall of the Soviet Union : Tallinna Kaubamaja, "Estonia's Department Store"
McKenzie, Brent
- In:
Handbook of research on international advertising
,
(pp. 179-197)
.
2012
Persistent link: https://www.econbiz.de/10009513925
Saved in:
6
Retailer use of permission-based mobile advertising
Salo, Jari
;
Tähtinen, Jaana
- In:
Advances in electronic marketing
,
(pp. 139-155)
.
2005
Persistent link: https://www.econbiz.de/10003168458
Saved in:
7
The role of retail advertising from a consumer's point of view : a comparison between Germany and France
Purper, Guido
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 153-160)
.
2005
Persistent link: https://www.econbiz.de/10003353794
Saved in:
8
Marketing für Innovationen
Weisenfeld-Schenk, Ursula
- In:
Branchenspezifisches Marketing : Grundlagen, …
,
(pp. 705-721)
.
2001
Persistent link: https://www.econbiz.de/10001557893
Saved in:
9
Erlebniswertorientierte Markenstrategien
Bekmeier-Feuerhahn, Sigrid
-
2004
Persistent link: https://www.econbiz.de/10002249090
Saved in:
10
Nachhaltigkeitsaspekte der Markenführung
Schaltegger, Stefan
-
2004
Persistent link: https://www.econbiz.de/10002252052
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
