Retailer use of permission-based mobile advertising
Year of publication: |
2005
|
---|---|
Authors: | Salo, Jari ; Tähtinen, Jaana |
Published in: |
Advances in electronic marketing. - Hershey, Pa. [u.a.] : Idea Group Publ., ISBN 1-59140-321-9. - 2005, p. 139-155
|
Subject: | Einzelhandel | Retail trade | Mobilkommunikation | Mobile communications | Mobile Marketing | Mobile marketing | Online-Marketing | Internet marketing | Mobile Business | Mobile business | Werbung | Advertising |
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