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ADS, ADS, ADS : the GEPHAMA database and its uses
Felder, Stephan; Gaudillière, Jean-Paul; Thoms, Urlike - In: Development of scientific marketing in the twentieth …, (pp. 63-85). 2017
Persistent link: https://www.econbiz.de/10011620225
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Images, visualization and the practices of scientific marketing in post-war France
Mazas, Anne-Sophie - In: Development of scientific marketing in the twentieth …, (pp. 105-127). 2017
Persistent link: https://www.econbiz.de/10011620229
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A balancing act : antidiabetic products and diabetes markets in Germany and France
Close-Koenig, Tricia; Thoms, Ulrike - In: Development of scientific marketing in the twentieth …, (pp. 129-143). 2017
Persistent link: https://www.econbiz.de/10011620230
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Variation in drugs and women : standardization as a tool for scientific marketing of oral contraceptives in France and West Germany (1961-2006)
Malich, Lisa - In: Development of scientific marketing in the twentieth …, (pp. 145-165). 2017
Persistent link: https://www.econbiz.de/10011620232
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Marketing loops : clinical research, consumption of antidepressants and the reorganization of promotion at Geigy in the 1960s and 1970s
Gaudillière, Jean-Paul - In: Development of scientific marketing in the twentieth …, (pp. 167-189). 2017
Persistent link: https://www.econbiz.de/10011620233
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Marketing loops : the development of psychopharmacological screening at Geigy in the 1960s and 1970s
Gerber, Lucie - In: Development of scientific marketing in the twentieth …, (pp. 191-212). 2017
Persistent link: https://www.econbiz.de/10011620237
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A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra; Terlutter, Ralf; Chan, Kara; Mueller, Barbara - In: Cutting edge international research, (pp. 297-312). 2010
Persistent link: https://www.econbiz.de/10003985205
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Direct-to-consumer advertising of prescription drugs : consumers, physicians, messages, and complexity
Sheehan, Kim Bartel - In: Advertising theory, (pp. 269-280). 2012
Persistent link: https://www.econbiz.de/10009524155
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Direct-to-consumer prescription drug advertising : testing the limits of legal paternalism
Trebilcock, Michael J. - In: Essays in the law and economics of regulation : in …, (pp. 177-191). 2008
Persistent link: https://www.econbiz.de/10003859456
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Der Markt der Gesundheit - neue Herausforderungen für PR und Werbung
Gottwald, Franzisca - In: Theorie und Praxis der Werbung in den Massenmedien, (pp. 166 - 181). 2005
Persistent link: https://www.econbiz.de/10014556066