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Advertising to vulnerable segments
Bonifield, Carolyn; Cole, Catherine - In: The Sage handbook of advertising, (pp. 430-444). 2007
Persistent link: https://www.econbiz.de/10003570590
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The effects of goal publicity on goal persistence in the social media world
Jiao, Jinfeng Jenny; Cole, Catherine A. - In: Consumer psychology in a social media world, (pp. 111-131). 2016
Persistent link: https://www.econbiz.de/10011586340
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Comprehension of marketing communications among older consumers
Bonifield, Carolyn M.; Cole, Catherine A. - In: The aging consumer : perspectives from psychology and …, (pp. 175-189). 2010
Persistent link: https://www.econbiz.de/10003996989
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Aging and consumer behavior
Yoon, Carolyn; Cole, Catherine A. - In: Handbook of consumer psychology, (pp. 247-270). 2008
Persistent link: https://www.econbiz.de/10003716193
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Comprehension of and vulnerability to persuasive marketing communications among older consumers
Bonifield, Carolyn M.; Cole, Catherine A. - In: The aging consumer : perspectives from psychology and …, (pp. 182-199). 2021
Persistent link: https://www.econbiz.de/10012298604