Comprehension of and vulnerability to persuasive marketing communications among older consumers
Carolyn M. Bonifield and Catherine A. Cole
| Year of publication: |
2021
|
|---|---|
| Authors: | Bonifield, Carolyn M. ; Cole, Catherine A. |
| Published in: |
The aging consumer : perspectives from psychology and marketing. - New York : Routledge, Taylor & Francis Group, ISBN 978-0-367-36094-8. - 2021, p. 182-199
|
| Subject: | Ältere Menschen | Elderly people | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012298604