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Conclusion: Linking CCT and consumer research : consumer's mobilization of co-created resources
Thompson, Craig J.; MacInnis, Deborah J.; Arnould, Eric J. - In: Consumer culture theory, (pp. 319-346). 2018
Persistent link: https://www.econbiz.de/10012030049
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Brand architecture design and brand naming decisions
Park, C. Whan; MacInnis, Deborah J.; Eisingerich, Andreas - In: The Routledge companion to contemporary brand management, (pp. 109-119). 2016
Persistent link: https://www.econbiz.de/10011515378
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Brand attachment and a strategic brand exemplar
Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph - In: Handbook on brand and experience management, (pp. 3-17). 2008
Persistent link: https://www.econbiz.de/10003788965
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Measuring brand equity : the marketing surplus and efficiency (MARKSURE)-based brand equity
Park, C. Whan; MacInnis, Deborah J.; Dréze, Xavier; … - In: Brands and brand management : contemporary research …, (pp. 159-187). 2010
Persistent link: https://www.econbiz.de/10003941315
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Generating competitive intelligence in organizations
Jaworski, Bernard J.; MacInnis, Deborah J.; Kohli, Ajay … - 2009
Persistent link: https://www.econbiz.de/10003836073
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The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
Park, C. Whan; Priester, Joseph R.; MacInnis, Deborah J.; … - In: Handbook of brand relationships, (pp. 327-341). 2009
Persistent link: https://www.econbiz.de/10003915633
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Research directions on strong brand relationships
Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph R. - In: Handbook of brand relationships, (pp. 379-393). 2009
Persistent link: https://www.econbiz.de/10003915641
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Strategic brand concept-image management
Park, C. Whan; Jaworski, Bernard J.; MacInnis, Deborah J. - 2010
Persistent link: https://www.econbiz.de/10003924111
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Brand forgiveness : how close brand relationships influence forgiveness
Donovan, Leigh Anne Novak; Priester, Joseph R.; … - In: Consumer-brand relationships : theory and practice, (pp. 184-203). 2012
Persistent link: https://www.econbiz.de/10009739818
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Strategic brand concept-image management
Park, C. Whan; Jaworski, Bernard J.; MacInnis, Deborah J. - 2009
Persistent link: https://www.econbiz.de/10003784829