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Contemporary thoughts on corporate branding and corporate identity management
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Handbook of partial least squares : concepts, methods and applications
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Branding : a social contract between a business and its customer
McMurrian, Robert C.
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Washburn, Judith H.
- In:
Contemporary thoughts on corporate branding and …
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(pp. 5-22)
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2008
Persistent link: https://www.econbiz.de/10003773390
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Reframing customer value in a service-based paradigm : an evaluation of a formative measure in a multi-industry, cross-cultural context
Ruiz, David Martín
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Gremler, Dwayne D.
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Washburn, Judith H.
- In:
Handbook of partial least squares : concepts, methods …
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(pp. 535-566)
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2010
Persistent link: https://www.econbiz.de/10003944669
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