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Objectives of customer centric approaches in relationship marketing
Aksoy, Lerzan; Keiningham, Timothy; Bejou, David - In: Profit maximization through customer relationship …, (pp. 1-8). 2008
Persistent link: https://www.econbiz.de/10003754187
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Customer selection and prioritization : the optimal resource allocation approach to maximizing customer value
Bhatnagar, Namita; Maryott, Kiersten; Bejou, David - In: Profit maximization through customer relationship …, (pp. 117-130). 2008
Persistent link: https://www.econbiz.de/10003754265
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Customer relationship management in electronic markets
Iyer, Gopalkrishnan R.; Bejou, David - In: Customer relationship management in electronic markets, (pp. 1-13). 2003
Persistent link: https://www.econbiz.de/10002410822
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Strategic alignment for sales organization transformation
LaForge, Raymond W.; Ingram, Thomas N.; Cravens, David W. - In: Strategic sales and strategic marketing, (pp. 11-31). 2011
Persistent link: https://www.econbiz.de/10008798060
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Addressing job stress in the sales force
Ingram, Thomas N.; LaForge, Raymond W.; Schwepker, … - In: The Oxford handbook of strategic sales and sales management, (pp. 253-276). 2011
Persistent link: https://www.econbiz.de/10008991498
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Addressing Job Stress in the Sales Force
Ingram, Thomas N.; Laforge, Raymond W.; Schwepker, … - In: The Oxford handbook of strategic sales and sales management. 2011
Persistent link: https://www.econbiz.de/10012885331