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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Impact of age on brand choice
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
- In:
The aging consumer : perspectives from psychology and …
,
(pp. 191-208)
.
2010
Persistent link: https://www.econbiz.de/10003996993
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Brand loyalty vs. loyalty to product attributes
Rungie, Cam
;
Laurent, Gilles
- In:
Quantitative marketing and marketing management : …
,
(pp. 423-444)
.
2012
Persistent link: https://www.econbiz.de/10009621743
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Impact of age on brand choice
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
- In:
The aging consumer : perspectives from psychology and …
,
(pp. 163-181)
.
2021
Persistent link: https://www.econbiz.de/10012298599
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