Impact of age on brand choice
Raphaëlle Lambert-Pandraud and Gilles Laurent
| Year of publication: |
2021
|
|---|---|
| Authors: | Lambert-Pandraud, Raphaëlle ; Laurent, Gilles |
| Published in: |
The aging consumer : perspectives from psychology and marketing. - New York : Routledge, Taylor & Francis Group, ISBN 978-0-367-36094-8. - 2021, p. 163-181
|
| Subject: | Ältere Menschen | Elderly people | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012298599