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For the past 15 years, mostly in the context of raising the financing volume for the rural environment, the number of rural boarding houses has been expanding exponentially. This increase has failed yet to be correlated with efficient marketing solutions, the development itself happened rather...
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attract the attention of the target group. Therefore, the branding activities of the employer became crucial in a modern … labour market. The aim of the paper is to identify the dimensions of attractiveness in branding employers and the levels of …
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In the rural areas where there is an economic potential clearly defined by the agricultural or commercial activities, tourism is the business key within reach. Under the circumstances, the socio-economic reflex takes the form of developing projects for tourist services, especially in the places...
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