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Why country of origin still matters in food retailing : implications for promotion management research
Insch, Andrea; Cuthbert, Ron - In: Country of origin effect : looking back and moving forward, (pp. 71-83). 2019
Persistent link: https://www.econbiz.de/10012008496
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The sign, beyond the signal : how the state, small businesses and a frog participated in labelling in the home retrofit market
Mallard, Alexandre; Francès, Jean; Tricoire, Aurélie - In: Labelling the economy : qualities and values in …, (pp. 151-183). 2020
Persistent link: https://www.econbiz.de/10012436234
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Revitalising town centre commerce : an exploratory study of drivers relating to resistance
Ingarao, Aurore; Kaswengi, Joseph - In: Brand, Label, and Product Intelligence : Second …, (pp. 51-72). 2022
Persistent link: https://www.econbiz.de/10013338047
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Consumers' attitudes and purchases in online versus offline grocery shopping
Brüggemann, Philipp; Pauwels, Koen - In: Advances in National Brand and Private Label Marketing …, (pp. 39-46). 2022
Persistent link: https://www.econbiz.de/10013281206
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Extending the boundaries of public relations through community-building and organic theories
Vujnovic, Marina; Kruckeberg, Dean; Starck, Kenneth - In: Public Relations, (pp. 433-449). 2021
Persistent link: https://www.econbiz.de/10012505009
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Käuferverhaltenstypen im Spannungsfeld realer und virtueller Marktplätze
Kraigher-Krainer, Jörg - In: Zukunftsperspektiven für das Handelsmanagement : …, (pp. 383-410). 2000
Persistent link: https://www.econbiz.de/10001495826
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Digitalisierung in der Marktforschung : ein pragmatischer Ansatz für die Praxis zur Messung impliziter Einstellungen
Bookhagen, Andrea; Böhnert, Arno F. - In: Digitale Transformation des Marketing, (pp. 135-152). 2018
Über mobile Endgeräte und das Internet of Things werden Unmengen von Daten generiert und Algorithmen versuchen das Verhalten der Konsumenten vorauszusagen, können es aber (noch) nicht erklären. Während zuvor der Zugang zu den Daten und die Fähigkeit zur Analyse wesentliche Kernkompetenz...
Persistent link: https://www.econbiz.de/10013258769
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Knowledge accumulation and its effects on organizational effectiveness in family firms
Barros-Contreras, Ismael; Palma-Ruiz, Jesús Manuel - In: Intrapreneurship and sustainable human capital : …, (pp. 155-167). 2020
Persistent link: https://www.econbiz.de/10012261074
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Feedback on creative ideas : toward a communicative and creative action perspective
Hartmann, Michael; Koch, Jochen; Wenzel, Matthias - In: Organizing creativity in the innovation journey, (pp. 267-287). 2021
Persistent link: https://www.econbiz.de/10012888544
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The values of ex-ante and ex-post communication in dictator games
Langenbach, Pascal - In: Essays in experimental law and economics : …, (pp. 15-37). 2017
Persistent link: https://www.econbiz.de/10011719139