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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Consumer-brand relationships : theory and practice
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Governance by evaluation for sustainable development : institutional capacities and learning
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
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Social psychology of consumer behavior
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Prices, finance, and expert opinion
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Weinmarketing : Kundenwünsche erforschen, Zielgruppen identifizieren, innovative Produkte entwickeln
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Brand management ; Vol. 3
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Global consumer behavior
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Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
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Perspectives on consumer behaviour : theoretical aspects and practical applications
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System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
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The Oxford handbook of luxury business
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Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
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Lattice analysis in the study of motivation
Brownstein, Steven
;
Sirsi, Ajay K.
;
Ward, James C.
; …
- In:
The why of consumption : contemporary perspectives on …
,
(pp. 282-303)
.
2005
Persistent link: https://www.econbiz.de/10003932986
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72
The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karjaluoto, Heikki
;
Lehto, Heikki
;
Leppäniemi, Matti
- In:
Handbook of research on mobile marketing management
,
(pp. 303-322)
.
2010
Persistent link: https://www.econbiz.de/10003919381
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73
Analyzing the forwarding behavior in mobile viral marketing : an empirical study
Wiedemann, Dietmar G.
;
Haunstetter, Tobias
;
Pousttchi, Key
- In:
Handbook of research on mobile marketing management
,
(pp. 381-400)
.
2010
Persistent link: https://www.econbiz.de/10003919392
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74
Relevanz der Markendifferenzierung aus Konsumentensicht
Braun, Uwe
;
Petras, André
;
Scheffler, Hartmut
- In:
Erfolgreiche Markendifferenzierung : Strategie und …
,
(pp. 105-125)
.
2010
Persistent link: https://www.econbiz.de/10003924970
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75
The importance of social consumerism across eight countries
Auger, Patrice
;
Devinney, Timothy Michael
;
Louviere, …
- In:
Corporate social responsibility and stakeholder dynamics
,
(pp. 23-37)
.
2010
Persistent link: https://www.econbiz.de/10003925562
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76
Luxury longing and counterfeit complicity : a consumer typology based on the perception of luxury value and counterfeit risk
Klarmann, Christiane
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 261-277)
.
2013
Persistent link: https://www.econbiz.de/10009667672
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77
Luxury goods vs. counterfeits : an intercultural study
Wagner, Udo
;
Lee, Seung-hee
;
Kleinsasser, Sabine
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 223-244)
.
2013
Persistent link: https://www.econbiz.de/10009667674
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78
Social-Media-Targeting
Altendorf, Michael
- In:
Online Targeting und Controlling : Grundlagen - …
,
(pp. 67-92)
.
2011
Persistent link: https://www.econbiz.de/10009156064
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79
Targeting im Display-Engine-Marketing : programmatischer Einkauf von Zielgruppen mit Realtime-Bidding
Mendrina, Thomas
- In:
Online Targeting und Controlling : Grundlagen - …
,
(pp. 55-65)
.
2011
Persistent link: https://www.econbiz.de/10009156065
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80
Realtime-Targeting im Internet
Dietrich, Horst
- In:
Online Targeting und Controlling : Grundlagen - …
,
(pp. 43-54)
.
2011
Persistent link: https://www.econbiz.de/10009156066
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