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International advertising and communication : current insights and empirical findings
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A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra
;
Terlutter, Ralf
;
Chan, Kara
;
Mueller, Barbara
- In:
Cutting edge international research
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(pp. 297-312)
.
2010
Persistent link: https://www.econbiz.de/10003985205
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A gender portrayal of children's television commercials in mainland China
Wong, Krystie
;
Chan, Kara
- In:
International advertising and communication : current …
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(pp. 319-341)
.
2006
Persistent link: https://www.econbiz.de/10003378136
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Gender portrayals and the gender of nations : an extended study in Asian cultures
Moon, Young Sook
;
Chan, Kara
- In:
International advertising and communication : current …
,
(pp. 343-357)
.
2006
Persistent link: https://www.econbiz.de/10003378188
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