//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Sales effects of in-store radi...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
4,894
Consumer behaviour
4,891
Deutschland
566
Germany
566
Theory
542
Theorie
541
Beziehungsmarketing
420
Relationship marketing
420
Brand management
391
Markenführung
391
Online-Handel
271
Online retailing
270
Brand
257
Markenartikel
257
Social Web
256
Social web
256
Brand image
248
Markenimage
248
USA
245
United States
245
Market research
217
Marktforschung
217
Einzelhandel
213
Retail trade
213
Internet marketing
191
Online-Marketing
191
Marketing management
186
Marketingmanagement
186
E-commerce
185
Electronic Commerce
185
Marketing
153
Sales promotion
150
Verkaufsförderung
150
Advertising effects
145
Werbewirkung
145
Environmental consciousness
136
Umweltbewusstsein
136
Perception
125
Luxury goods
124
Luxusgüter
124
more ...
less ...
Online availability
All
Undetermined
1,030
Free
63
Type of publication
All
Article
5,094
Type of publication (narrower categories)
All
Book section
Article in journal
49,960
Aufsatz in Zeitschrift
49,960
Graue Literatur
7,506
Non-commercial literature
7,506
Working Paper
6,482
Arbeitspapier
5,966
Aufsatz im Buch
5,094
Hochschulschrift
2,754
Thesis
1,904
Collection of articles of several authors
1,124
Sammelwerk
1,124
Aufsatzsammlung
700
Conference paper
525
Konferenzbeitrag
525
Bibliografie enthalten
375
Bibliography included
375
Konferenzschrift
335
Collection of articles written by one author
316
Sammlung
316
Case study
290
Fallstudie
290
Dissertation u.a. Prüfungsschriften
279
Lehrbuch
275
Textbook
231
Amtsdruckschrift
204
Government document
204
Reprint
182
Conference proceedings
159
Article
90
Ratgeber
89
Statistik
88
Guidebook
79
Statistics
73
Systematic review
72
Übersichtsarbeit
72
Handbook
58
Handbuch
58
Forschungsbericht
54
Market information
52
more ...
less ...
Language
All
English
3,898
German
1,154
French
44
Hungarian
1
Italian
1
Author
All
Gröppel-Klein, Andrea
18
Belk, Russell W.
16
Weinberg, Peter
16
Bauer, Hans H.
13
Diehl, Sandra
12
Spiller, Achim
12
Grunert, Klaus G.
10
Schröder, Hendrik
10
Terlutter, Ralf
10
Bagozzi, Richard P.
9
Bruhn, Manfred
9
Enneking, Ulrich
9
Esch, Franz-Rudolf
9
Fournier, Susan
9
Foxall, Gordon R.
9
Hill, Ronald Paul
9
Herrmann, Andreas
8
Kenning, Peter
8
Kirchgeorg, Manfred
8
Scherhorn, Gerhard
8
Schmitt, Bernd
8
Wiedmann, Klaus-Peter
8
Arnould, Eric J.
7
Diller, Hermann
7
Gedenk, Karen
7
Goldsmith, Ronald E.
7
Keller, Kevin Lane
7
Langner, Tobias
7
Ozanne, Julie L.
7
Rudolph, Thomas
7
Silberer, Günter
7
Ahlert, Dieter
6
Alvensleben, Reimar von
6
Bettman, James R.
6
Böcker, Andreas
6
Dobscha, Susan
6
Fischer, Wolfgang Chr.
6
Gierl, Heribert
6
Grabner-Kräuter, Sonja
6
Hennigs, Nadine
6
more ...
less ...
Institution
All
INFER, International Network for Economic Research
1
Published in...
All
Handbook of consumer psychology
42
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
28
Transformative consumer research for personal and collective well-being
26
Product experience
20
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
The evolution of brands : from signals of quality to storehouses of trust
18
Handbook of brand relationships
17
Cross-cultural and critical perspectives on brands
16
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
Brand management ; Vol. 3
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Measuring and managing brands
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
Sensory marketing : research on the sensuality of products
13
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
13
The Oxford handbook of luxury business
13
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
13
Brand management ; Vol. 2
12
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
12
Emotional, sensory, and social dimensions of consumer buying behavior
12
Handbook of research on consumer behavior change and data analytics in the socio-digital era
12
Marktpsychologie
12
Modernity and the second-hand trade : European consumption cultures and practices, 1700 - 1900
12
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
12
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
11
Consumer Australia : historical perspectives
11
more ...
less ...
Source
All
ECONIS (ZBW)
5,094
Showing
1
-
10
of
5,094
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
2
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491525
Saved in:
3
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491561
Saved in:
4
Produkt- und markenspezifischer Einsatz von Zweitplatzierungen : theoretische Grundlagen und empirische Ergebnisse
Esch, Franz-Rudolf
;
Redler, Jörn
- In:
Handelsforschung
17
(
2003
),
pp. 147-169
Persistent link: https://www.econbiz.de/10001728873
Saved in:
5
The effects of a point-of-purchase display on relative sales : an in-store experimental evaluation
Valdimar Sigurdsson
;
Engilbertsson, Halldor
;
Foxall, …
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 173-184)
.
2013
Persistent link: https://www.econbiz.de/10009740373
Saved in:
6
Marketing perspective of visual merchandising : implications for global retailers
Kircova, Ibrahim
- In:
Globalization & transition : case studies in economical …
,
(pp. 77-90)
.
2005
Persistent link: https://www.econbiz.de/10003261458
Saved in:
7
Wirkungen akustischer Reize in der Markenkommunikation
Esch, Franz-Rudolf
;
Roth, Simone
;
Strödter, Kristina
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 755-773)
.
2009
Persistent link: https://www.econbiz.de/10003766171
Saved in:
8
The aural nature of atmosphere in a retail setting
Renko, Sanda
;
Gregur, Tomislav
- In:
Socio-economic perspectives on consumer engagement and …
,
(pp. 290-311)
.
2017
Persistent link: https://www.econbiz.de/10011647126
Saved in:
9
Category Management Praxisbeispiel Knorr : Optimierung der Kategorie "Savoury"
Voßhenrich, Oliver
- In:
Controlling im Handel : innovative Ansätze und …
,
(pp. 305-324)
.
2016
Persistent link: https://www.econbiz.de/10011556331
Saved in:
10
The sensory dimension of sustainable retailing : analysing in-store green atmospherics
Acuti, Diletta
;
Vannucci, Virginia
;
Pizzi, Gabriele
- In:
Emotional, sensory, and social dimensions of consumer …
,
(pp. 50-83)
.
2020
Persistent link: https://www.econbiz.de/10012226175
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->