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Internationalization through e-commerce : the case multibrand luxury retailers in the fashion industry
Guercini, Simone; Runfola, Andrea - In: International marketing in the fast changing world, (pp. 15-31). 2015
Persistent link: https://www.econbiz.de/10011415981
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Small-medium sized manufacturers' internationalization through retail store openings abroad : a study of the Italian fashion industry
Guercini, Simone; Runfola, Andrea - In: International marketing in the fast changing world, (pp. 61-84). 2015
Persistent link: https://www.econbiz.de/10011415985
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The internationalization of Italian luxury brands. The Missoni case
Runfola, Andrea; Ranfagni, Silvia; Guercini, Simone - In: Contemporary case studies on fashion production, …, (pp. 73-88). 2018
Persistent link: https://www.econbiz.de/10011790485
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Marketing cooperation and public policy in Italian networks of fashion firms
Guercini, Simone; Runfola, Andrea - In: Network strategies for regional growth, (pp. 163-184). 2011
Persistent link: https://www.econbiz.de/10008908233
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Local liabilities between immigrant and native entrepreneurship in clusters and global value chains
Guercini, Simone - In: Local clusters in global value chains : linking actors …, (pp. 133-151). 2018
Persistent link: https://www.econbiz.de/10011792422
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Native and immigrant entrepreneurship : costs of doing business and local liabilities
Guercini, Simone; Milanesi Conclusion, Matilde - In: Entrepreneurship and local economic development : a …, (pp. 306-322). 2019
Persistent link: https://www.econbiz.de/10011974850
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Patrizia Pepe : unconventional innovation and integration in fashion supply chain
Signori, Paola; Guercini, Simone - In: Process innovation in the global fashion industry, (pp. 25-44). 2019
Persistent link: https://www.econbiz.de/10012024119