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Multiple celebrity endorsement
Yu, Sik Chuen
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Pappu, Ravi
- In:
Making a difference through marketing : a quest for …
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(pp. 157-166)
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2016
Persistent link: https://www.econbiz.de/10011531391
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Cross-cultural consumer consumption research : dealing with issues emerging from globalization and fragmentation
Cornwell, T. Bettina
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Drennan, Judy
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2009
Persistent link: https://www.econbiz.de/10003876814
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Sponsorship-linked marketing : opening the black box
Cornwell, T. Bettina
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Weeks, Clinton S.
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Roy, Donald P.
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2007
Persistent link: https://www.econbiz.de/10003549081
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