Narrow search
Showing 1 - 10 of 3,041
Cover Image
The role of brand naming in branding strategies : insights and opportunities
Sood, Sanjay; Zhang, Shi - In: Handbook on brand and experience management, (pp. 219-232). 2008
Persistent link: https://www.econbiz.de/10003789045
Cover Image
Leveraging a brand through brand extension : a review of two decades of research
Loken, Barbara; Joiner, Christopher; Houston, Michael J. - In: Brands and brand management : contemporary research …, (pp. 11-41). 2010
Persistent link: https://www.econbiz.de/10003941296
Cover Image
Evaluation of brand extensions : the role of product feature similarity and brand concept consistency
Park, C. Whan; Milberg, Sandra; Lawson, Robert - 2010
Persistent link: https://www.econbiz.de/10003924413
Cover Image
Consumer evaluation of vertical brand extensions and core brands
Kim, Chung K.; Lavack, Anne M.; Smith, Margo - 2010
Persistent link: https://www.econbiz.de/10003924416
Cover Image
New brands versus brand extensions, attitudes versus choice : experimental evidence for theory and practice
McCarthy, Michael S.; Heath, Timothy B.; Milberg, Sandra J. - 2010
Persistent link: https://www.econbiz.de/10003924423
Cover Image
Salvatore Ferragamo : brand heritage as main vector of brand extension and internationalization
Ostillio, Maria Carmela; Ghaddar, Sarah - In: Fashion branding and communication : core strategies of …, (pp. 73-99). 2017
Persistent link: https://www.econbiz.de/10012498307
Cover Image
Brands as core assets : trends and challenges of branding in fashion business
Jin, Byoungho; Cedrola, Elena - In: Fashion branding and communication : core strategies of …, (pp. 1-39). 2017
Persistent link: https://www.econbiz.de/10014547468
Cover Image
Regionalmarketingstrategien in Ostdeutschland - Chancen und Risiken für die Landwirtschaft und den ländlichen Raum
Schade, Günther - In: Landwirtschaft in Ostdeutschland - stabile Strukturen …, (pp. 69-84). 2001
Persistent link: https://www.econbiz.de/10001688547
Cover Image
Zur "Rationalität" der Urteilsbildung : Ankerheuristiken zur Vereinfachung der Beurteilung von Markenallianzen
Esch, Franz-Rudolf; Redler, Jörn; Langner, Tobias - In: Quantitative Marketingforschung in Deutschland : …, (pp. 145-173). 2005
Persistent link: https://www.econbiz.de/10003289254
Cover Image
Markenpools (Kollektivmarken, Co-Branding) und Patentpools im Kartellrecht
Nordemann, Jan Bernd - In: Innovation und Wettbewerb : Referate des XLII. …, (pp. 143-157). 2009
Persistent link: https://www.econbiz.de/10014565382