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Theoretical paradigms, issues, and debates
Kotabe, Masaaki; Helsen, Kristiaan - In: The SAGE handbook of international marketing, (pp. 3-11). 2009
Persistent link: https://www.econbiz.de/10003792057
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Global segmentation and positioning
Kotabe, Masaaki; Helsen, Kristiaan - 2006
Persistent link: https://www.econbiz.de/10003410958
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Contemporary research trends in international marketing : the 2000s
Kotabe, Masaaki - In: The Oxford handbook of international business, (pp. 447-501). 2009
Persistent link: https://www.econbiz.de/10003796870
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Emerging markets
Kotabe, Masaaki - 2007
Persistent link: https://www.econbiz.de/10003537176
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Intellectual property protection around the globe
Kotabe, Masaaki - 2011
Persistent link: https://www.econbiz.de/10009232280
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Contemporary research trends in international marketing : the 1990s
Kotabe, Masaaki - In: The Oxford handbook of international business, (pp. 457-502). 2003
Persistent link: https://www.econbiz.de/10001767195
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Reflecting on Japanese management in the changing climate of the time
Kotabe, Masaaki - In: Transformation of Japanese Multinational Enterprises …, (pp. 105-118). 2024
Persistent link: https://www.econbiz.de/10014514745
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Global sourcing strategy and performance : a "fit" versus "balance" perspective
Kotabe, Masaaki; Murray, Janet Y.; Mol, Michael J. - In: International business scholarship : AIB fellows on the …, (pp. 259-277). 2008
Persistent link: https://www.econbiz.de/10003774177
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Exit strategies
Kotabe, Masaaki; Ketkar, Sonia - In: The SAGE handbook of international marketing, (pp. 238-260). 2009
Persistent link: https://www.econbiz.de/10003792103
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Global sourcing strategy
Kotabe, Masaaki; Mol, Michael J.; Murray, Janet Y. - In: The SAGE handbook of international marketing, (pp. 288-302). 2009
Persistent link: https://www.econbiz.de/10003792105