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How does the attitude to sustainable food influence the perception of customers at the point of sale? : an eye-tracking study
Lamberz, Julia; Litfin, Thorsten; Teckert, Özlem; … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 476-483
Importance of sustainable consumption. Consumers associate sustainable products with ecological and regional production including a high credibility. In order to take advantage of this trend manufacturers of sustainable foods must communicate the sustainability of their products via packaging...
Persistent link: https://www.econbiz.de/10012221822
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Sustainable supply chain process of the luxury Kente textile : introducing heritage into the sustainability framework
Nunoo, Sharon - In: Sustainable Luxury : An International Perspective, (pp. 129-151). 2022
Persistent link: https://www.econbiz.de/10013362556
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Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak; Hodeck, Alexander; Nagel, Niels; … - In: Zukunft des Marketings, (pp. 37-55). 2023
the advertisement, towards the brand and on their purchase intention. Results of an empirical study indicate that ads with …
Persistent link: https://www.econbiz.de/10014516159
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Accounting for brands in France and Germany compared with IAS 38 (intangible assets): an illustration of the difficulty of international harmonization
Stolowy, Hervé; Haller, Axel; Klockhaus, Volker - 2008
Persistent link: https://www.econbiz.de/10003715926
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Brands and their meaning makers
Allen, Chris T.; Fournier, Susan; Miller, Felicia - In: Handbook of consumer psychology, (pp. 781-822). 2008
Persistent link: https://www.econbiz.de/10003716273
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Customer and brand loyalty research : two separate fields?
Krause, Jens; Zütphen, Tim - In: From customer retention to a holistic stakeholder …, (pp. 147-161). 2008
Persistent link: https://www.econbiz.de/10003641836
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Lokal adapiert versus lokal kreierte Kommunikationssysteme
Berger, Manfred F. - In: Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …, (pp. 44-53). 2008
Persistent link: https://www.econbiz.de/10003725913
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Einkauf in Mehrmarkenorganisatioen : die Entwicklung des Einkaufs in der KION Group
Krossa, Hubertus; Harm, Christian - In: Einkauf : die unterschätzte Macht ; wie ein guter …, (pp. 108-122). 2008
Persistent link: https://www.econbiz.de/10003727618
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Die Marke: Wesen und Merkmale eines bedeutenden Wertschöpfers
Becker, Christian - In: Vom Strand zum Green : eine sportökonomische Analyse …, (pp. 27-50). 2008
Persistent link: https://www.econbiz.de/10003753348
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Konsumkultur und Markenindustrie : ein Beitrag zum Problem der Unternehmensverantwortung
Hellmann, Kai-Uwe - In: Zur Verantwortung von Unternehmen und Konsumenten, (pp. 77-94). 2008
Persistent link: https://www.econbiz.de/10003739420