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Leitfaden Online-Marketing ; [Bd. 1]
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Science parks and innovation centres : their economic and social impact; proceedings of the conference held in Berlin, 13 - 15 February 1985
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Internet Financial Reporting in local governments : an empirical study in the MERCOSUR countries
Magalhães, Fábio Rodrigues
;
Santos, Carlos
;
Ferreira, …
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Tools, strategies, and practices for modern and …
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(pp. 169-195)
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2020
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Croatian hotel websites as promotional and distribution channels : identification of
website
dimensions and differences between different groups of hotels
Mahmutović, Kenan
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2020
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Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
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MacDonald, Erin
; …
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From Little's law to marketing science : essays in …
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2016
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Mobiler Content : Strategie und Produktion
Alkan, Saim Rolf
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Marktplätze im Umbruch : digitale Strategien für …
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2015
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Internet-based social reporting in emerging economies : insights from public banks in Egypt and the UAE
Osman, Mohamed Nagy
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Comparative perspectives on global corporate social …
,
(pp. 96-115)
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2017
Persistent link: https://www.econbiz.de/10011538798
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Communicating through brand websites to create unique brands
Sakashita, Mototaka
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Bridging the gap between advertising academia and practice
,
(pp. 57-64)
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2017
Persistent link: https://www.econbiz.de/10011539970
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Gaining attention online : do the levels of product involvement and
website
interactivity matter? : an eye-tracking approach
Palla, Polyxeni Jenny
;
Zotos, Yorgos
- In:
Bridging the gap between advertising academia and practice
,
(pp. 65-78)
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2017
Persistent link: https://www.econbiz.de/10011539971
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User-centred design and evaluation of information architecture for information systems
Lima Salgado, André de
;
Pereira, Fabrício Horácio Sales
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Handbook of research on information architecture and …
,
(pp. 219-236)
.
2015
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Ethnographic research in service marketing : theory, methods, and practice
Koskull, Catharina von
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Field guide to case study research in …
,
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.
2014
Persistent link: https://www.econbiz.de/10011413778
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The ethical implications of A/B and multivariate e-commerce optimization testing
Sylvia, J.J.
- In:
Ethical issues in e-business : models and frameworks
,
(pp. 91-104)
.
2010
Persistent link: https://www.econbiz.de/10011477992
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