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The Romanian consumer's perception on the whole grains market : opportunities and barriers consumption
Pop, Ruxandra-Eugenia; Rusu, Alecsandra - In: Agrarian economy and rural development : trends and …, (pp. 99-107). 2023
project entitled "Marketing studies for sustainable agri-food products and consumption behavior analysis, in the European … project, phase in which the whole grain market was analyzed, through specific marketing, qualitative and quantitative research … consumption coordinates that are difficult to change, no matter how effective the marketing strategy is implemented. …
Persistent link: https://www.econbiz.de/10014547032
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The development of the employer brand in the labour market
Marcikic Horvat, Aleksandra; Pejanović, Radovan; … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 484-492
Nowadays, the lack of high qualified staff is more conspicuous than ever before. The development of new knowledge and professions is followed by the modern technological changes, enormous usage of Internet and development of artificial intelligence. These trends have led to changes in the...
Persistent link: https://www.econbiz.de/10012227603
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3Cs of international market penetration through IMC : culture, change, and connect
Kukreja, Jyoti - In: The evolution of business in the cyber age : digital …, (pp. 91-110). 2020
Persistent link: https://www.econbiz.de/10012230043
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Musings on a distinguished methods career and beyond
Hair, Joe - In: Advancing methodological thought and practice, (pp. 13-24). 2020
Persistent link: https://www.econbiz.de/10012316244
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Impact of political marketing in digital environment on voters with regard to their age
Stilin, Žarko; Samardžić, Vinko; Šustar, Kristijan - 2020
Persistent link: https://www.econbiz.de/10012601622
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Smarketing - integration of sales and marketing
Nobilo, Ivana; Herak, Ivan; Laninović, Dejan - 2020
Persistent link: https://www.econbiz.de/10012601633
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Marketing in the Metaverse : exploring marketing opportunities and potential pitfalls
Wannow, Stefanie; Beck, Chiara - In: Zukunft des Marketings, (pp. 57-76). 2023
, werden als besonders vielversprechend angesehen. Voraussetzung für ein erfolgreiches Metaverse-Marketing sind jedoch ein …Companies from diverse industries, such as gaming, travel, and retail, have started to explore emerging marketing … is still in its infancy, we aim to contribute to a better understanding of Metaverse marketing and its opportunities and …
Persistent link: https://www.econbiz.de/10014516198
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Facial expressions and recognitionfor the communication of thoughtsand emotions in business and marketing
Vlachou, Styliani - In: Biometrics and neuroscience research in business and …, (pp. 99-116). 2024
Persistent link: https://www.econbiz.de/10014560327
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Integrated web systems as strategic solutions for (successfully) branding the rural boarding houses
Dinu Vasiliu, Codrin <PhD>; Tanasă, Lucian; Brumă, … - In: Agrarian economy and rural development : realities and …, (pp. 62-69). 2016
marketing solutions, the development itself happened rather through actions defined by an intuitive nature. Within the rural …
Persistent link: https://www.econbiz.de/10011590366
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Short food supply chains as a meachanism for sustainable development
Tanasă, Lucian; Dinu Vasiliu, Codrin <PhD>; Brumă, … - In: Agrarian economy and rural development : realities and …, (pp. 316-324). 2016
At present, gastronomy is becoming an increasingly stronger motivation and focus of interest in economics, especially in fields related to tourism. At the same time, gastronomic tourism represents one of the most important business opportunities, allowing direct contact between food sector...
Persistent link: https://www.econbiz.de/10011591340