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From marketing to "market-things" and "market-ITing" : accounting for technicized and digitalized consumption
Cochoy, Franck
;
Smolinski, Jan
;
Vayre, Jean-Sébastien
- In:
A research agenda for management and organization studies
,
(pp. 26-37)
.
2016
Persistent link: https://www.econbiz.de/10011549715
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Conducting ethical research in marketing
Alemany Oliver, Mathieu
- In:
The SAGE handbook of marketing ethics
,
(pp. 74-90)
.
2021
Persistent link: https://www.econbiz.de/10012304717
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