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Gupta, Suraksha
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Building corporate identity, image and reputation in the digital era
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Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
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The Routledge companion to contemporary brand management
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Branding in the emerging markets
Gupta, Suraksha
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Garg, Shivani
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Sharma, Kavita
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The Routledge companion to contemporary brand management
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(pp. 366-377)
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2016
Persistent link: https://www.econbiz.de/10011515421
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Brand knowledge, brand community and brand engagement
Gupta, Suraksha
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Cao, Dongmei
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Abuelmaatti, Aisha
- In:
Building corporate identity, image and reputation in …
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(pp. 444-466)
.
2022
Persistent link: https://www.econbiz.de/10012609416
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Public-private partnership as a mechanism to encourage MNEs' contributions to sustainable development goals : insights from Brazilian experience
Bremermann, Leonardo Elizeire
;
Teplov, Roman
; …
- In:
Sustainable economy and emerging markets
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(pp. 32-47)
.
2020
Persistent link: https://www.econbiz.de/10012242858
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Multinational enterprise and inclusive innovation at the bottom of the pyramid : a systematic literature review
Mortazavi, Sina
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Laine, Igor
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Quarshie, Anne
; …
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2020
Persistent link: https://www.econbiz.de/10012126489
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The role of technology advancement in managing business and establishing corporate brand image : conception, challenges, and commendation in logistics and transport sector
Rahman, Nor Aida Abdul
;
Melewar, T. C.
;
Foroudi, Pantea
; …
- In:
Corporate Branding in Logistics and Transportation : …
,
(pp. 26-41)
.
2024
Persistent link: https://www.econbiz.de/10014536306
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