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Handbook of consumer psychology
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Transformative consumer research for personal and collective well-being
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Handbook of contemporary behavioral economics : foundations and developments
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Product experience
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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Choice experiments in developing countries : implementation, challenges and policy implications
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Handbook of brand relationships
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Organizational behaviour in a global context
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Cross-cultural and critical perspectives on brands
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Consumer culture theory
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Consumer-brand relationships : theory and practice
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Happiness, economics and politics : towards a multi-disciplinary approach
15
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
14
Brand management ; Vol. 3
13
Global consumer behavior
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Handbook of developments in consumer behaviour
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Handbook of qualitative research methods in marketing
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Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
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Marktpsychologie
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Measuring and managing brands
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
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System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
13
The Oxford handbook of luxury business
13
Brand management ; Vol. 2
12
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
12
Emotional, sensory, and social dimensions of consumer buying behavior
12
Handbook of research on consumer behavior change and data analytics in the socio-digital era
12
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
12
Modernity and the second-hand trade : European consumption cultures and practices, 1700 - 1900
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1
Behavioral pricing
Liu, Maggie Wenjing
;
Soman, Dilip
- In:
Handbook of consumer psychology
,
(pp. 659-681)
.
2008
Persistent link: https://www.econbiz.de/10003716263
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2
Economics, psychology, and the literature of the subdiscipline of consumer behavior
Mittelstaedt, Robert A.
-
2008
Persistent link: https://www.econbiz.de/10003644617
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3
Consequentialist choice and behavior : a comparison
Baigent, Nicholas
- In:
Economics, rational choice and normative philosophy
,
(pp. 89-92)
.
2009
Persistent link: https://www.econbiz.de/10003780613
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4
A behavioral economic interpretation of the preference for flat rates : the case of post-paid mobile phone services
Mitomo, Hitoshi
;
Otsuka, Tokio
;
Nakaba, Kiminori
- In:
Telecommunication markets : drivers and impediments
,
(pp. 59-73)
.
2009
Persistent link: https://www.econbiz.de/10003852339
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5
Inside economic man : behavioral economics and consumer behavior
Albanese, Paul
- In:
Handbook of contemporary behavioral economics : …
,
(pp. 3-23)
.
2006
Persistent link: https://www.econbiz.de/10003453482
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6
Unternehmerisches Preisanpassungsverhalten : Ansatzpunkte zur Antizipation von Kundenreaktionen durch verhaltenswissenschaftliche Konstrukte
Schmidt, Thomas R. W.
- In:
Neuntes Dienstleistungskolloquium : am 09. 10. 2009 an …
,
(pp. 1-24)
.
2009
Persistent link: https://www.econbiz.de/10003913796
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7
Auswirkungen selbstselektiver Tarife auf die Kauf- und Konsumentscheidung bei Dienstleistungen
Robbert, Thomas
- In:
Neuntes Dienstleistungskolloquium : am 09. 10. 2009 an …
,
(pp. 25-46)
.
2009
Persistent link: https://www.econbiz.de/10003913799
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8
Using relationship norms to understand consumer-brand interactions
Aggarwal, Pankaj
- In:
Handbook of brand relationships
,
(pp. 24-42)
.
2009
Persistent link: https://www.econbiz.de/10003915470
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9
Confronting consumption : challenges for economics and for policy
Jackson, Tim
- In:
The political economy of the environment : an …
,
(pp. 189-212)
.
2011
Persistent link: https://www.econbiz.de/10008903800
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10
Kaufprozessorientierte Modelle der Markenführung auf dem Prüfstand : ein Vergleich mit einem ganzheitlichen, verhaltenswissenschaftlichen Modell der Markenführung
Esch, Franz-Rudolf
;
Brunner, Christian Boris
;
Hartmann, …
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 145-158)
.
2008
Persistent link: https://www.econbiz.de/10003588555
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